Joris de LABARTHE

- Led SEO strategy across mature (France) and ramp-up (Portugal) markets with a focus on efficiency, brand strength, and measurable business impact. - Increased SEO-driven Demo Requests by +22.4% YoY on the French market, positioning organic search as a core acquisition channel. - Strengthened branded SEO in France with a +31.7% increase in organic clicks and a +13.7% uplift in CTR on brand and navigational queries. - Improved homepage SEO efficiency, driving +32.9% organic clicks and a +11.8-point increase in CTR. - Optimized high-intent content and product pages, resulting in +19.8% impressions and +11.8% ranking improvement on prioritized pages. - Delivered SEO ramp-up on the Portuguese market, increasing organic Demo Requests by +72% within six months. - Improved SEO efficiency in Portugal with +23.8% organic clicks despite a –7.1% decrease in impressions. - Achieved a +24.8% average ranking improvement on priority Portuguese keywords. - Rebalanced the keyword portfolio by reducing low-value long-tail keywords by ~30% and increasing Top 10 visibility on priority pages by ~20%. - Accelerated authority building through targeted link-building strategies, driving ~25% off-page visibility growth in France and ~40–50% authority growth in Portugal. - Contributed to AI-assisted acquisition, with +300% growth in AI-driven Demo Requests since launch.

🌐 𝗦𝗘𝗢 𝗠𝗶𝘀𝘀𝗶𝗼𝗻𝘀 - Managed and optimized over 800 URLs of a strategic French website - Developed content strategies that aligned with Selectra's business goals and led to a 36% increase in organic traffic - Performed keyword content gap analyses that identified growth opportunities and led to a 46% increase in organic keyword ranking in positions 1 to 3 - Wrote and integrated energy articles on Drupal (HTML/CSS) in French - Performed technical SEO crawls to fix site errors (4xx errors, redirections, etc.) and ensured site mobile friendly - Constant updating of existing content to maintain visibility on Google SERP - Integrated call-to-actions and monetization strategies - Optimized on-page and off-page SEO and searched console to improve SEO - Analyzed websites’ performance with Google Analytics; tracked KPIs such as average position, number of views, clicks and leads - Led a YouTube video project from scriptwriting to publishing, including quality checks, ensuring accuracy, audience engagement metrics, and alignment with content strategy - Collaborated with other teams to streamline content publishing workflows 🧰 𝗦𝗘𝗢 𝗧𝗼𝗼𝗹𝘀 Drupal, Google Analytics, Search Console, Monitorank, Trends, Screaming Frog, Ahrefs 🚀 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 - Managing of a strategic French website

- Community Management - Planned and implemented a communication strategy according to the KPIs to increase brand awareness and user engagement - Created digital content (fundraising presentations, and social media videos) - Improved brand presence across multiple digital channels, including website, Facebook, LinkedIn, Twitter, and TikTok - Redesigned the website using WordPress - Improved website search ranking by developing and implementing SEO strategies - Oversaw the creation and UX design / UI design of The Students Coin application

- Creation of a communication agency - Realization of supports: graphic charter, logo, business card - Creation of our client's website: https://humiel.fr/ - Design, planning, execution of the media strategy - Creation of Google My Business

- Implementation of the partnership development strategy and private fundraising through portfolio coordination and monitoring - Design, strategic management and implementation of event operations - Creation and distribution of content on digital medias (website, Facebook, LinkedIn, Twitter) - Co-management of the website redesign project - Development of a natural referencing strategy - Development and implementation of corporate communication campaigns - Creation of internal media (newsletters, activity reports) and external media (descriptive sheets, brochures, videos)

- Co-construction and implementation of the partnership development strategy and private fundraising - Realization of a Benchmark of the associative sector and existing offers - Response and follow-up of national calls for projects - Co-management of requests for incoming partnerships, participation in canvassing, prospecting for new partners in B to B (companies, foundations) - Establishment of a strategic watch on calls for projects and potential funders - Coordination and monitoring of the partners' portfolio using a database

- Community Management - Design, planning, execution of the media strategy - Follow-up of the production of content from meetings with researchers - Diffusion of content on digital channels (website, Facebook, LinkedIn, Twitter, YouTube) - Implementation of visual support for meetings (Powerpoint) - Canvassing of university researchers, planning and implementation of the Think Tank's agenda for the year 2020 - Organization of meetings with researchers - Evaluation of the Think Tank's own resources and establishment of partnerships

- Creation and realization of an educational project for teenagers - Management of a reception structure in terms of security and hygiene

- Creation and implementation of visual support for readers (CANVA) - Census, management, creation of the documentary fund - Reception, advice to the public - Organization, implementation and participation in literary activities for schools and adults

- Synthetic writing of courses for students with disabilities

Formation de 15 mois en alternance : - Gestion de projet - Stratégie digitale - Création de site internet en CMS - Communication institutionnelle, de crise et RSE - Communication interne - Production de contenu audiovisuel - Marketing d’influence - Stratégie événementielle - Stratégie de brand content et viralité - E-reputation - Media training - Mediaplanning - PAO Indesign et Photoshop - Stratégie de référencement naturel (seo) et payant (sea)

Formation pluridisciplinaire et multi sectorielle articulant les dimensions économique, sociale, politique, environnementale et éthique dans différents secteurs tels que l’entreprise, le secteur public, le milieu l’associatif, le développement local ou encore le développement international. - Economie sollidaire pratiques et logiques - Responsabilité sociale et environnementale d'entreprise - Microcrédit, mesure de la performance financière et sociale - Développement durable et modèles économiques alternatifs - Intelligence collective, outils et pratiques - Partenariats entreprises-associations - Responsabilité éthique des multinationales Collectivités locales et développement durable Associations et économie sociale et solidaire - Management participatif - Recherche de financements privés - Financements innovants du secteur associatif - Communication et marketing solidaire - Ressources humaines et ESS - S'engager concrètement dans la responsabilité sociétale

Master pluridisciplinaire en géopolitique, en géo-économie et en relations internationales autour des grands enjeux contemporains et ce, aux différentes échelles nationales, européennes et internationales. Spécialisation avec le parcours finance et économie axé développement à l’international. - Géopolitique : fondements, perspectives et enjeux internationaux - Géopolitique : théories, territoires et pôles émergents - Géopolitique de l'Amérique Latine et dynamiques interétatiques - Géopolitique : acteurs et enjeux - Organisations internationales, paix, sécurité - Théories des relations internationales - Droit international et institutions internationales - L'Europe et les USA sur la scène internationale - Les institutions européennes face aux nouveaux enjeux - Foreign policy of the United States - Lectures croisées de l'économie contemporaine - Politique, arts et cultures : une introduction au soft- power - Économie et numérique - Business influence in globalisation

Mémoire d'étude : les Révoltes de la fin du Moyen Age