Jorge Vega Cosmen

Iberia Category Manager @ Manutan

About

Consumer Electronics operator (TV/Audio/IT/Mobile, Gaming) with 9+ years turning data into profitable growth across marketplaces and omnichannel retail. I design GTM playbooks and pricing/promo engines, optimize assortment/availability, and partner with vendors and telco/retail to scale. Recent: Alibaba Group (Miravia & AliExpress) — expanded CE and owned Video Games & Consoles (hardware, software, accessories). Prior roles: regular C-level conversations, stakeholder management, executive-ready communication, and leadership of cross-functional teams delivering over-target revenue and margin. Highlights +300% YoY in CE/Gaming; +35% assortment, +42% availability. Seven-figure year-one revenue via EU marketplace launch (incl. Amazon Vendor). Attach/upsell playbooks in Gaming boosting repeat & retention. Vendor negotiation & promo calendars improving margin mix and stock turns. Team leadership (10+), roadmap ownership, and KPI cadence with C-level.

Country

Spain

City

Greater Madrid Metropolitan Area

Industry

Consumer Electronics

Skill

GTM Strategy & Category Management, Marketplaces (Miravia, AliExpress, Amazon), Vendor Negotiation & Partnerships, Data-Driven Execution, Leadership & C-level Communication, Metodologías Agile y Waterfall, Microsoft Office, Microsoft Excel, Inglés, Marketing digital, Google Analytics, Digital Marketing, Redes sociales, English, Microsoft PowerPoint, Marketing, Marketing en Internet, Mercadotecnia, Trabajo en equipo, Microsoft Word

Experience

Iberia Category Manager

Manutan

2025-12 - Present · 9 mos

Madrid, Comunidad de Madrid, España

Miravia & Aliexpress - Senior Category Manager Electronics

Alibaba Group

2024-5 - 2025-12 · 1 yr 8 mos

Madrid

Chief Digital Officer (CDO)

Madrid Hifi

2022-1 - 2023-10 · 1 yr 10 mos

Responsibilities • Leading Digital Transition, Rebranding & CRO • Strategy definition & planning for Amazon EU (Seller & Vendor). • Analysis, management and development of digital business. • Leading Digital & IT Teams. • Promotional creation, development and analysis. Sales performance analysis. Achievements ✓ Successful company 5-year Business Strategy Definition. Constant growth +20% YoY. ✓ In-house digital & IT teams’ full development. Lead a team of +10 people. ✓ Sales monitoring, analysis and development on a weekly basis via SQL. ✓ Successful promotional plan development (+20% growth YoY). ✓ Successful Amazon Vendor launch in 4 countries (ES, FR, DE, IT) (15% incremental sales).

Chief Marketing Officer

Madrid Hifi

2022-1 - 2022-2 · 2 mos

Madrid

Key Account Manager E-commerce

Trust International B.V.

2020-9 - 2022-1 · 1 yr 5 mos

Madrid, Comunidad de Madrid, Spain

Responsibilities • Leading Spanish E-commerce Sales Department. • Strategy definition & planning for Amazon & PC Componentes. • Responsible for Top-tier e-tail accounts. • Analysis, management and development of digital accounts. • Creation, development and analysis of promotions. Sales performance analysis. Achievements ✓ Successful account development. +160% Sales / +25% Margin targets achieved. ✓ Effective management of the company’s top-tier account’s performance. ✓ Sales monitoring, analysis and development on a weekly basis. ✓ Achievement of growth targets of managed accounts (160% target achieved).

E-commerce Business Manager TV, Audio & Photography

El Corte Inglés

2018-11 - 2020-8 · 1 yr 10 mos

Madrid, Madrid, Spain

Responsibilities • Category & team management. • Definition and development of strategies for these three categories. • Responsible for top-tier vendors & long tail vendors. • Analysis, management and development of digital catalogue. • Creation, development and analysis of promotions. Sales performance analysis. Achievements ✓ Successful development and launching of the New Flash Promotions Program. ✓ Effective management of the company’s top-tier vendors’ performance. ✓ Sales monitoring, analysis and development on a weekly basis. ✓ Achievement of growth targets of managed categories & vendors. ✓ Digital Visibility Plans performance and profitability improvement (+200% bps YoY).

Business Manager TV & Audio

El Corte Inglés

2018-7 - 2018-11 · 5 mos

Madrid Area, Spain

Product & Business Development Manager

merkabio

2017-8 - 2018-6 · 11 mos

León, Castilla y León, Spain

Responsibilities • Product management and development. • Digital catalogue analysis, management and development. • Promotions management and development. Sales performance analysis. • Social media activation, development and conversation plan management. Achievements ✓ Creation and development of marketing and merchandising campaigns for two GLs. ✓ Development of new products and adaptation to the Spanish market. ✓ Creation and successful development of relationships with old and new vendors. ✓ Outstanding contribution to the increase of our selection by monitoring and reporting our gap against the Super Image Competitors.

Site Merchandiser (Baby & PCA)

Amazon

2016-6 - 2017-6 · 1 yr 1 mo

Pozuelo De Alarcón Area, Spain

Responsibilities • On-line marketing and merchandising management and development. • Product performance and category management. • Vendor account management and development. • Customer experience analysis and development. • Analysis, control and monitoring of sales. Achievements ✓ Creation and development of marketing and merchandising campaigns for two GLs. ✓ Development of new products and adaptation to the Spanish market. ✓ Creation and successful development of relationships with old and new vendors. ✓ Outstanding contribution to the increase of our selection by monitoring and reporting our gap against the Super Image Competitors.