Juan Jorge Schurmann

Driving digital growth strategies. Translating business objectives into actionable digital marketing plans. Overseeing the digital ecosystem: Paid Media and Social Content. Leveraging extensive background in mass-market engagement to build stronger brand-consumer connections.

"Design and implement traditional and digital marketing strategies that strengthen the Club's positive image and enable fan, sponsor, and partner loyalty, expansion, increased brand visibility, and revenue generation."

Design and development of the Digital Transformation process: CRM, CDP, DMP, social media, ecommerce, fan base engagement management and digital channels optimization Business intelligence: develop and grow new opportunities in the entertainment business. Achievements: create and integrate all the processes of digital transformation culture for the company. We have created and applied the FanManagement methodology

Design and development the marketing strategy for this new brand. Responsible for the launch in all Mexico. Achievements: The brand positioning in the 3-beginning city’s, Zacatecas, Mérida and CDMX increase of 35% of new restaurants and 55% of active new users. Work team under my responsibility: 6px

Design and development the marketing strategy for the new brands in the USA, and management of the marketing team. Achievements: brand positioning in Los Angeles California US with a 20% sales increase during 2020 and the launch of 3 new brand products: eLearning platform for Universidad La Salle, La Segura Mobile app and Ketzal Marketing Agency. Work team under my responsibility: 10px

Design and development the marketing strategy for the new brands in the USA, and management of the marketing team. Achievements: brand positioning in Los Angeles California US with a 20% sales increase during 2020 and the launch of 3 new brand products: eLearning platform for Universidad La Salle, La Segura Mobile app and Ketzal Marketing Agency. Work team under my responsibility: 10px

• Management of the marketing team for the launch of the eLearning platform at Universidad La Salle México. Design and development of the marketing strategy. • Achievements: Increase in sales of more than 150% in courses and master's degrees in the first quarter of the year.

• Responsible for the direction and management of projects, logistics and marketing of the company, monitoring and implementation of strategies proposed for the agency's clients such as: Televisa, Philedelfia, Vintory, Banorte, New Era, Diageo, NBA, ASICS, YPASA, etc. • Achievements: Increase in turnover in the area of 25% in the first year. Management of campaigns with a more than 2 million USD budget, awarded in different marketing contests like Cannes, FIP, AMIPCI, ect. Team under my charge: 8 people.s.

• Responsible for the operation of the company, personnel management, management and control of new businesses, annual up saell and customer service such as: SELinc México, Estudio 6 (from G6 Hotels), Televisa Talent Crew, Cantantes Pau and Davo. William James School, ICD (International College of Dentist), EMPO (Electronic Meeting Point), Bardahl, Urban Thinking, etc. • Achievements: Launch of the brand in Mexico with an average turnover of more than 12 million per year and a growth of 12%

• Responsible for the integration of the brand in Mexico, design and development of processes and strategies to detect new businesses. Implementation of strategies for brands such as: OPPO, Hoteles Misión, Jumex Fresh, Juguetron, MITZ, Jafra U, LIT Package, Executive Airlines, EMPO, En Tu Cine, GEPP, Central de Arquitectura, Gussi, MUN, etc. • Achievements: Launch in Mexico with a turnover of more than 10 million for the first year, annual growth of 10% and increase in customers. Team under my charge: 16 people.

• Responsible for integration of the business unit within the number 1 agency in Mexico. Design and administration of digital marketing strategies for clients such as: Corona Music, Corona futbol, KleenBebe, Kinder, Proxxima, Juguetibici, Trident, Diageo, Sony Mobile. • Achievements: Management and operation of the new business unit, achieving a turnover of 40 million, managing customer budgets and new businesses. Team under my charge: 26 local people and 17 nationwide.