Jorge Ratao
Head of Commercial - BU Biopharmaceuticals @ Fresenius Kabi
About
Experienced and passionate leader with a proven track record of market leadership in Pharmaceutical industry, from primary care to highly complex hospital market. Passion, Commitment, Creativity, Adapt and Learn every day and make a remarkable impact in patients lives are major drivers in my career. Skilled in Oncology, Hematology, Transplant, Rheumatology, Gastroenterology, Dermatology and Urology. International experience in Strategic Planning and Launch Excellence Teams. Successfully managing and leading in different organizational structures (matrix) and cultures Strong and Consistent strategic mindset with excellent communication and presentation skills Ability to motivate and inspire teams to execution excellence and embrace new challenges Proficiency at cross functional level with different capabilities.
Portugal
Oeiras
Pharmaceuticals
Liderança de equipe, Trabalho em equipe, Gestão de vendas, Estratégia, Biofarmacêuticos, Estratégia de marketing, Biotecnologia, Insights de negócios, Sales Effectiveness, Pharmaceutical Industry, Pharmaceutical Sales, Market Analysis, Market Access, Oncology, Marketing Management, Immunology, Product Launch
Experience

Member of the Biosimilars Technical Committee
APOGEN - Portuguese Association of Generics and Biosimilars Drugs
Lisboa

Business Unit Lead | Biologics | Biosimilars | Immunology | Hemato-Oncology | Oncology
Biotech /Biologics consultant
Lisboa e Região, Portugal

Business Unit Manager Oncology
Alfragide
Brand Team Leadership • Oncology Unit P&L management • Direct report to General Manager • Launch preparation roadmap for Venetoclax (indication: CLL 3rd Line) with focus on market access and medical affairs and preparation of upcoming indications (2nd and 1st line). Venetoclax Franchise 5 years Strategic Planning • PreMarketing of Solid Tumors franchise (veliparib, Depatux-M e Rova-T) for lung cancer (SCLC and NSCLC) and Glioblastoma (GBM) – scenario and resources planning. Brand planning for 2018 onwards. • Build up the Business Unit, actually with 2 Sales Specialist, 1 Hematology Brand Manager and a BU Assistant and dotted line to medical Team (1 Medical Advisor and MSL). • Planning and implementation of new business model – Companion diagnostic model in Lung cancer market

Strategic Business Manager
Lisboa e Região, Portugal
• Direct report to General Manager • Oncology BU P&L management • Oncology Business Leadership until approval local Headcount – Oncology and Hemato-Oncology assets transition from Global to Local management. Pre Marketing plans development focused on strategic planning along 5 years and launch preparation of first asset – Venetoclax in Hemato-Oncology. Human Resources (Onco Team) planning and recruiting. • Biosimilars Value Team & Project Leadership – multi stakeholder team focused on Biosimilars development within Abbvie key markets. Strategic definition of AbbVie Value Proposition, Scenario planning and Business Optimization Plan (in market Humira biosimilar scenario).

Business Unit Manager Immunology
Alfragide
• BU HUMIRA Rheumatology Report - 2 Brand managers and Sales Manager as direct reports, and a dedicate Sales Team of 7 Hospital Sales Rep. • Brand Team Rheumatology Leadership • Rheumatology P&L management • Direct report to Commercial Director Immunology • Team member of Biotherapeutics Task Force • Innovative Contracting (P2P, Risk sharing, ….)team member • Presidential Award 2014 due to successful CAP negotiation with INFARMED • Launch of Ultrasound School with Rheumatology Society – an innovative partnership that increased diagnosis rate and Biologics penetration.

Business Unit Manager Immunology
• BU HUMIRA Rheumatology Report - 1 Brand managers and Sales Manager as direct reports, and a dedicate Sales Team of 7 Hospital Sales Rep. • Brand Team Rheumatology Leadership • Rheumatology P&L management • Direct report to Commercial Director Immunology

Sr Brand Manager Immunology
Portugal
HUMIRA Rheumatology Leadership (represents 60% of total brand revenue). HUMIRA New Indications leadership: Gastroenterology (Crohn´s disease) and Dermatology (Psoriasis). Member of the Team “Brand Planning” - adapt and implement new strategic and operational planning guidelines. Coordination of “Brand Planning” leading the strategic planning process. Launch of Rheumatology Registry in partnership with Rheumatology Society – considered the best patient registry in Portugal and in use as RWE (real word evidence) studies support. Launch of Crohn’s Disease indication - achieved the highest growth rate in launch year in Europe (WEC region) Pre Launch activities of Psoriasis Indication Successful CAP negotiation for Humira – full market access

Marketing Manager
Astellas Pharma Europe
Lisbon
Marketing Department reports: 3 Brand Managers and 1 assistant Member of Astellas Management Team Areas of focus: Transplantation, Urology, Immunology, Dermatology and Oncology. Team Member of “Strategic Marketing Planning Team”of Astellas Europe - Assignment in Headquarters Team member of Marketing Intelligence Team and “European Sales Management Initiative”. Achievements: OMNIC; PROGRAF and ELIGARD market leaders

Group Product Manager
Astellas Pharma Europe
Lisbon

Brand Manager Urology
Astellas Pharma Europe
Lisbon
Launch OMNIC for BPH
Jorge Ratao's Contact Information
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