Jorge Luis Ribeiro

As an Event Marketing Strategist, I define and execute strategies that connect business priorities, marketing investments, and key market moments. My role ensures unified marketing execution aligned with IBM’s strategic, always focusing on business growth and pipeline generation. Key responsibilities include: • Aligning market, business, and marketing investment priorities. • Driving integrated campaign and event execution aligned to IBM’s strategic bets. • Strengthening IBM’s positioning with a clear point of view that enhances market identity, relevance, and preference. • Collaborating with communications and business teams on major market moments to reinforce IBM leadership. • Supporting revenue and pipeline growth through strategic bets. • Developing unified, outcome-based, client-centric value propositions and messaging. Key events: • Canalys Forum 2025 | 3d-event | In-person • IBM Prospect Smarter Day | Proprietary event | 50 attendees. • IBM Partner Level Up Toronto | Proprietary event | In-person | 50 attendees. • IBM partner Level up NYC | Remote | 60 attendees • IBM partner Level up Toronto | Onsite | 50 attendees

Working in the enterprise segment at Adobe Experience Cloud managing internal and sponsored events, on the main responsibilities: Key Responsibilities: • Strategic Event Planning: Develop and implement comprehensive events marketing plans to drive attendance and engagement of C-suite and senior executives at our field events. Collaborate with internal team members to align strategies with business objectives. • Event Execution: Oversee the planning, coordination, and execution of all events, including dinners, ancillaries, and conferences to target audiences. Ensuring an exceptional attendee experience. • Event Storytelling: Collaborate with cross-functional teams, including sales, content marketing, and the entire ecosystem to ensure alignment in event concept and messaging to resonate with our target audience. • Audience Acquisition: Drive attendee acquisition strategies to attract key decision-makers and industry leaders. Leverage targeted marketing campaigns and partnerships to increase event reach and impact among key accounts. • Vendor and Partner Management: Manage relationships with vendors and external partners, ensuring quality deliverables, and optimizing return on investment. Alignment with strategic partners to enhance event visibility and success. • Performance Analysis: Analyze event data and metrics to measure success and identify areas for improvement to continually enhance our events marketing strategy • Budget management of projects (budget control, accounts payable and invoices). I managed key strategic events such as: • Adobe Summit Las Vegas 2024 - USA – 150 strategic attendees from LATAM • Adobe Summit Las Vegas 2023 - USA – 130 strategic attendees from LATAM • Content Supply Chain Mexico 2023 – 60 strategic attendees • Adobe Summit Brasil 2022 – 180 strategic attendees • Adobe Summit Chile 2022 – 300 strategic attendees

• Event and Project Management: Manage and deliver on objectives in all stages of event planning, design, and production within agreed timelines. Responsible for acquiring all necessary marketing and communications related suppliers, resources for event and mission activity, and managing to meet objectives. Work with the Regional Marketing and Communications Manager on regional marketing and communication activities, key business and sector initiatives. • Management and coordination of team members, providing direction and support to national and international events • Management of administrative processes and flows along with the areas of Purchasing, Contracts, Legal, and other departments; • Management of approved event agencies to guarantee adherence to the planning and budget provisioned for each event • Strategic planning with stakeholders and marketing of the annual events calendar and brand activations; • Financial management of projects (budget control, accounts payable and invoices) • Prepare and present regular reports to stakeholders on event outcomes • Regularly engage with key stakeholders to understand their needs and expectations from events • Implement a process for continually refining event objectives based on feedback and performance.

• Strategic and operational flow management for more than 100 sponsors divided into 3 huge events per year • Management and operationalize sponsored activities. • Management of sponsored projects • Management agencies, on production projects and deadlines • Management suppliers and all administrative and payment flow. • Financial management on sponsored projects (budget control, accounts payable and invoices) • Interface with the legal and key stakeholders

• Working on building solutions for customers. • Plan the accounts in order to increase the base's average ticket. • Working with sales and retention goals • Maintain a strong relationship with the portfolio customer, providing guidance on how to purchase and use the subscription service for natural dog food.

Freelancer worked with events (Production and Operation), working in several agencies with: •Pre/post-production for several clients. • Assistance in F&B, • Coordination of promoters, • Assistance in logistics.. • Bilingual Protocol Assistant for FIFA at the World Cup in Brazil, working with protocol rules for top authorities.

•Responsible for assisting Players in different channels, such as email, Facebook or even in-game through its own support channel. •Content moderation on social networks. •Interaction with players in chat rooms and in-game. •Create content and promotions to launch on the Facebook page.

Responsible for carrying out activities directly with FIFA in support of the Protocol team (production and operation) during the World Cup in Brazil in 2014. In addition to interfacing with the delegation of authorities, in order to follow the protocol processes with the other delegations.

Realizar o atendimento no caixa, atender ao SAC, realizar trocas, devolução de produtos e prospecção através de abordagem.

•Atendimento ativo e receptivo •Prospecção ativa •Chat e prospecção ativa

Durante o período de estudo, fui colocado em integração com as principais funções do profissional de Marketing. Estando em contato direto com matérias como: Marketing de Serviço, Planejamento Estratégico, Ti em Marketing, Economia, Comunicação entre outras. Além destes, realizei um Trabalho acadêmico, nomeado como Projeto Integrado, onde desenvolvemos o plano estratégico de Marketing e Comunicação para uma empresa real, com o objetivo de identificar os principais pontos fortes e fracos internos e apresenta-los para possíveis ajustes.