Jorge Alfredo Correa Vázquez

Responsible for all operations in Mexico (Sales, Marketing, Finance, Logistics and HR). Managing the general operation, as well as commercial growth and profitability of the business. • Achieved the turnaround of the company in Mexico, stabilizing operations, as well as making costs efficient and increasing sales. • Increase sales 25% from 2019 to 2022 and operating profit by 45% in the same period. • Update procedures and standardize German operations in Mexico. • Restructure the organization chart of the company, as well as hiring a more successful team from 12 to 19 members. • Dramatically reduced the logistics and inventory losses. • Radically improvements in lead times and customer service. • I reduced the overdue portfolio +70%.

Responsible for all export operations, focused on the Latin American market, as well as generating commercial relations for the success of the project. • Developed the expansion strategy to Central and South America, achieving operations in 11 countries with the 22 most important distributors in each country in the first 2 years. • Increase business sales for C&SA 190% from 2016 to 2018. • Position the brand in the High-End segment of the LATAM markets.

Responsible for business growth and profitability of half of the Mexican market. (Central Mexico and South Mexico). • I closed negotiations with 8 new distributors and increased the market share 25% in the regions under my responsibility. • Increase sales in the Region 33% (2015 vs 2014) and 49% (2014 vs 2013). • Increase gross margin by 10% from 2013 to 2015 through a better product mix, new sales points and better branding.

Responsible for business development in the Mexico City, Morelos and Guerrero regions, as well as the Central American market. • Increased sales in the South Central Region 24% and Central America 9%. • Increase Market Share 5% in Central South and 4% Central America. • Through a strategy of healthy competition, I was able to stabilize prices in the market.

Responsible for project and retail sales in Southeast Mexico and Monterrey, during my tenure I managed to increase sales 6% vs PY.

Responsible for the 3 TOP clients in Mexico City, such as Home Depot and the Llano de la Torre distributor. I managed to increase the market share in Home Depot of 9% by incorporating a team of promoters in different stores.