Jorge Velez

Jorge Velez

CFO, Western Europe, Middle East, Africa & Latin America @ GEA Group

About

Finance exists to accelerate value — not just to report it. I'm a Regional CFO with 15+ years of international experience across industrial businesses, including equipment manufacturing for the Food, Beverage and Pharma industries at GEA Group (DAX-listed), NORMA Group and Bosch. I lead finance in complex, multi-country and matrix environments, with a strong focus on business partnering, performance, value creation and finance transformation. In my current role at GEA Group, I oversee finance for a €1.5B business across Western Europe, the Middle East, Africa and Latin America. My focus is on business steering, performance management, capital efficiency, governance and transformation in diverse and often volatile markets. I work closely with senior leadership to improve transparency, challenge priorities and translate financial insight into business action. A significant part of my work has been finance transformation — simplifying processes, strengthening reporting and decision support, and leveraging automation, advanced analytics and AI in SAP-based environments. This has included initiatives such as RPA deployment, AI-driven finance solutions and Power BI-based executive reporting to improve speed, clarity and effectiveness in decision-making. This has translated into tangible outcomes, including improved liquidity and cash performance, as well as €5M+ in recurring savings through grants, subsidies and tax optimization initiatives. What I value most is building high-performing, multicultural teams and creating an environment where accountability, trust and collaboration drive sustained performance.

Country

Germany

City

Düsseldorf

Industry

Mechanical Or Industrial Engineering

Skill

CFO, Financial Leadership, Finance Transformation, Performance Management, Cash Flow Management, Mergers & Acquisitions (M&A), Treasury Management, Working Capital Optimization, Business Strategy, Capital Markets, Value Creation, Financial Planning and Analysis (FP&A), Capital Allocation, Digital Finance, Data-driven Decision Making, SAP S/4HANA, ERP Implementations, Advanced Analytics, Artificial Intelligence (AI), Robotic Process Automation (RPA)

Experience

GEA Group

CFO, Western Europe, Middle East, Africa & Latin America

GEA Group

LinkedIn
2025-1 - Present · 1 yr 9 mos

Düsseldorf, North Rhine-Westphalia, Germany

- Lead the finance organization for a €1.5B industrial business across WEMEA & LATAM, acting as a strategic business partner to senior leadership on performance management, capital efficiency, governance and transformation. - Drive finance transformation across the region by deploying automation, AI-driven solutions and Power BI-based executive reporting in SAP environments, strengthening transparency, decision support and productivity. - Improved liquidity and capital efficiency by more than €2M across challenging and emerging markets, helping stabilize cash performance in volatile business environments. - Secured €5M+ in recurring annual savings through grants, subsidies and tax optimization initiatives across multiple countries. - Built and led a high-performing, multicultural regional finance organization, redesigning the functional setup to enhance divisional synergies and agility while fostering accountability, collaboration and continuous improvement.

GEA Group

CFO, Western Europe, Middle East & Africa

GEA Group

LinkedIn
2021-6 - 2025-1 · 3 yrs 8 mos

Düsseldorf

NORMA Group

Director, Group Controlling

NORMA Group

LinkedIn
2019-12 - 2021-6 · 1 yr 7 mos

Frankfurt Am Main Area, Germany

- Repositioned Group Controlling as a strategic business partnering and decision-support function, partnering with senior leadership on performance management, corporate planning and value creation. - Played a key role in the “Get on Track” restructuring program, supporting executive decision-making while strengthening financial transparency, performance visibility and financial discipline across the organization. - Led the global implementation of a standardized costing model, enhancing profitability analysis, commercial steering and decision quality. - Drove the development and global roll-out of a finance ERP blueprint, creating consistent reporting structures and scalable finance processes. - Introduced a top-down budgeting and target-setting approach based on ROCE, reinforcing capital allocation discipline, performance accountability and long-term value creation.

NORMA Group

Senior Manager, Group Controlling

NORMA Group

LinkedIn
2017-12 - 2019-12 · 2 yrs 1 mo

Frankfurt Am Main Area, Germany

NORMA Group

Group Controller

NORMA Group

LinkedIn
2016-9 - 2017-12 · 1 yr 4 mos

Frankfurt Am Main Area, Germany

NORMA Group

Deputy CFO, Manufacturing Operations

NORMA Group

LinkedIn
2015-4 - 2016-9 · 1 yr 6 mos

Juarez, Mexico

- Acted as finance lead for a €75M manufacturing operation, with responsibility for P&L, working capital, performance steering and operational finance in a high-volume production environment. - Partnered with plant leadership on cost control, productivity, operational KPI steering and financial decision support to improve manufacturing performance. - Led cost optimization and procurement initiatives, including supplier consolidation across multiple plants, delivering €1.2M in annual savings and improving cost discipline.

Bosch USA

Financial Controller, Cost & Operations

Bosch USA

LinkedIn
2013-2 - 2015-3 · 2 yrs 2 mos

Juarez, Mexico

- Led financial steering of a €200M manufacturing business unit, supporting pricing, investment decisions and commercial decision-making in a highly competitive industrial environment. - Drove cost optimization and productivity initiatives, delivering measurable savings through cross-border brokerage improvements (€500K) and overtime reduction (€200K), while strengthening plant-level efficiency and cost discipline. - Supported capital investment decisions and business case evaluations, improving financial discipline, return visibility and the quality of operational decision-making.

Bosch USA

Professional Development Trainee, Finance

Bosch USA

LinkedIn
2011-2 - 2013-2 · 2 yrs 1 mo

Juarez, Mexico

- Selected for a high-potential rotational program across Controlling, Operations, Logistics, and Sales, building a strong foundation in financial and operational management 4rd Station – Reutlingen, Germany. Controlling Central Department 3rd Station – Juarez City – Logistics 2nd Station - Juarez City – Reporting Finance 1st Station – México City – Sales Central Department

Local Enterprice

Founder & Entrepreneur

Local Enterprice

2009-8 - 2011-3 · 1 yr 8 mos
Jabil

Accounts Payable US, Finance (Internship)

Jabil

LinkedIn
2007-9 - 2008-8 · 1 yr

Chihuahua, Mexico

- Gained hands-on experience in accounting, cost control, and financial processes within a multinational manufacturing environment

Jabil

Cost Accounting, Finance (Internship)

Jabil

LinkedIn
2006-9 - 2007-9 · 1 yr 1 mo

Chihuahua area, Mexico

Education

IMD

IMD

LinkedIn
2023 - 2023
Sul Ross State University

Sul Ross State University

LinkedIn

Alpine, Texas

2010 - 2013 · 3 yrs
Universidad Autónoma de Chihuahua

Universidad Autónoma de Chihuahua

LinkedIn

Finance

2003 - 2008 · 5 yrs

Jorge Velez's Contact Information

Email

******@***.com

Phone

(**) *** ****

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