Jorge Lizarazu

Managing Director @ Belcorp

About

Passionate and driven Senior Executive with 20+ years of management experience, spearheading marketing & sales results in USA and Latin American operations. Track record of increasing sales and growing bottom line with P&L oversight. Guiding and inspiring teams of up to 275 team members

Country

United States

City

Miami

Industry

Cosmetics

Skill

Marketing, Management, Advertising, Brand Management, Marketing Strategy, Sales Management, Business Strategy, Product Development, Product Marketing, Team Leadership, CRM, Marketing Research, Budgets, Leadership, Mobile Devices, Customer Insight, Marketing Management, Strategic Planning, Strategy, Value Driven

Experience

Managing Director

Belcorp

2015-1 - Present · 11 yrs 9 mos

Miami/Fort Lauderdale Area

Promoted to lead operations and build company strategies for conducting business with responsibilities for bottom-line factors Increased Sales by utilizing digital marketing tactics, switching from traditional to online and redistributing manpower to newly assessed priorities

Sales Director

Belcorp

2013-5 - 2014-12 · 1 yr 8 mos

Dominican Republic

Achieved highest Annual Sales within the Caribbean region by improving an underperforming sales team, developing strong relationships with key customers by increasing long term sales incentives, resulting in our team winning the company’s ‘Number 1 in Annual Sales award

Marketing Manager

Belcorp

2011-2 - 2013-4 · 2 yrs 3 mos

Colombia

Surpassed Sales Targets in Colombia 2 years in a row through multi-team alignment, effective portfolio management, engaging in outside-in strategy and creative marketing campaigns, resulting in growth of over 4% in average ticket Sales, +1.8pp Market Share increase, and +3.0pp Brand Preference

Head of Marketing Colombia and Ecuador

Nokia

2010-10 - 2011-1 · 4 mos

Colombia

Recognized as top performance employee from 2006–2010 in the Latin America Region (Mobile Division) by achieving a year-over-year increase in sales targets and boosting customer brand preference, thus receiving multiple promotions within the company

Head of Marketing Venezuela

Nokia

2009-1 - 2010-9 · 1 yr 9 mos

Venezuela

Developed close relationships with Customer key stakeholders by using co-creating innovative campaigns, achieving over 96% of Sales objectives despite a highly challenging Sales environment within Venezuela, gaining over 2.0pp smartphone Market Share against Apple and Blackberry

Senior Category Marketing Manager Colombia, Venezuela, Ecuador & Caribbean Region

Nokia

2006-10 - 2008-12 · 2 yrs 3 mos

Colombia

Led regional overperformance in the Music and Enterprise segment exceeding US$120 million in sales for both categories by developing a bold, innovative, and creative digital marketing strategy, leading to device sell-out

Consumer Marketing Manager Colombia and Ecuador

Nokia

2005-5 - 2006-9 · 1 yr 5 mos

Colombia

Earned 2nd place in the Nokia Global Award for Music Innovation Campaign and 1st place for the Latin America Region Digital Campaign Award

Business Manager Colombia & Ecuador

Tetra Pak

2003-6 - 2005-4 · 1 yr 11 mos

Colombia

Excelled in Carton Packaged Products Sales increasing by +26% vs Prior Year, by encouraging Customers to adopt innovative solutions and new products, maintaining a close professional relationship with Key Stake Holders

Senior Brand Marketing Manager

Kimberly-Clark

2000-6 - 2003-5 · 3 yrs

Colombia

After a 2-year stalling results, an innovative ATL/BTL Campaign, Portfolio Management, and close work with Sales Force, changed Feminine Care trend in Sales by +6% vs prior year and Market Share +4%