joretta rahim

Utilize a variety of delivery methods to provide brand solutions, content development, and multi-channel peer-to-peer initiatives by combining science and creativity to develop a compelling, compliant, and memorable story. Responsible for expanding knowledge, influencing opinions, and changing or reinforcing behaviors of key opinion leaders. Lead and actively participate in strategic brainstorming sessions and annual tactical planning meetings. Serve as the client liaison by communicating customer expectations to cross-functional teams. Analyze accounts, lead projects to conclusion, on time, and within budget parameters. Identify areas of possible organic growth with existing clients and research new business development opportunities.

Responsible for establishing, and maintaining relationships with educational stakeholders/collaborators (e.g., associations, payers, hospitals, faculty, etc.), and presenting innovative solutions to meet educational objectives and drive improved quality of care. In charge of program development, oversight of junior team members to ensure all project timelines are met, management and implementation of certified educational activities, budgeting and financial oversight, and contributions toward business development.

Accountable for the development and execution of promotional medical communication programs and interactive digital campaigns for pharmaceutical, medical device and biotechnology companies, overseeing operational protocols, financial management, and reconciliation. Responsible for project success, client satisfaction, and retention.

Manage key product launches, marketing, and branding initiatives for clients in the pharmaceutical industry. Directed promotional education programs, incentive events, travel operations, and public relations campaigns.

Prepared educational proposals to increase awareness of therapeutic alternatives for promotional and continuing medical education programs. Led and trained staff on how to succeed in the global marketplace. Responsible for client management of projects in Europe, Asia-Pacific and Latin America. Created proposals and new business pitches that led to the successful award of multi-million dollar strategic sourcing agreements with major pharmaceutical companies.

Recruited to create and lead this new Division. Established the strategic direction and implemented operational initiatives for meetings, marketing and media campaigns, abstract and faculty management, continuing education certifications, travel fellowship grants, exhibit sales and management and sponsorship fulfillment. Implemented logistics for international research, national, regional and local conferences. Ensured compliance with ACCME guidelines

Member of senior management team that analyzed major market segments to identify future growth potential and business opportunities. Led the project team to develop brand strategies and therapeutic messages to increase market share and communicate best practices. Managed this newly established department’s operations with senior directors/managers, meeting managers/coordinators, freelance travel directors and support staff. Negotiated and approved all hotel, travel, and vendor contracts.