Jordi Villanueva

Watt Works is a consulting firm founded with a clear vision, to accelerate your company’s success in the utility and DG solar markets. Our founder, with over 20 years of commercial experience, has sold more than 10,000 MW worth of goods to 280 solar projects nationwide. We help organizations improve sales performance, increase efficiency, and navigate the evolving U.S. solar market through tailored strategy, practical execution, and the responsible use of artificial intelligence.

Democratizing access to the best Tracker Technology in the world for sub 100 MW projects.

• Increased sales for the business from a stagnant $40 million to $78, $142, $174 and $206 Million in the first full 4 years at the company. • Increased profit margins by 9% points. • Onboarded a total of 28 new accounts. Negotiating Terms & Conditions, Supply Contracts, Master Supply Agreements, POs, Framework agreements, etc. • Developed strong relationships with most key solar EPCs, Tracker companies and Solar Developers / Owners. • Diversified customer base, increasing sales channels and reducing customer concentration. • Coordinated and assisted the original owner during the company’s sale process.

● Reported to CEO and managed 3 sales professionals in solar photovoltaic sector. ● Led team to generate 170% sales Vs target of $30M, and generated 220% of annual individual sales target of $20M. ● Achieved highest U.S. sales revenue in the company’s history ($51M) in 2016. ● Generated leads, pitched, negotiated contracts for, and managed key accounts for large solar companies, including NEXTracker, ATI, Mortenson, Gamechange & Sunpower in the U.S. and Mexico, securing orders worth over $22M. ● Effectively negotiated complex supply agreements with small and mid-size international customers. ● Directed and coordinated all marketing activities for 2 large solar industry trade shows, responsible for designing the booths, marketing materials, brochures and generating new sales.

● Led team to achieve 151% of combined team sales target of $330M. ● Established relationships and negotiated complex agreements valued at $95M+ in 3 years for 3 of the largest U.S. solar thermal projects. ● Collaborated cross-functionally to open key accounts and consistently exceed sales targets. ● Managed all marketing activities, including designing and coordinating solar trade shows and all marketing collateral.

● Established and maintained new automotive customer base in U.S. through sales and distribution office/warehouse. ● Researched and analyzed competitive market and U.S. national strategy data, including competitor strategies, pricing, manufacturing locations, and distribution capabilities, in order to recommend best commercial approaches. ● Managed large accounts, including Volkswagen, Audi, Lamborghini and McLaren, with excellent retention.