Jordan Plumb

My approach to product and lifestyle photography is stamped with a unique blend of warmth, sophistication, and strategic artistry. Drawing from my decade-long marketing career, I specialize in encapsulating the essence of mission-driven aspirational brands. I prioritize authenticity to enhance your brand with a nuanced and thoughtfully crafted visual identity that’s timeless. I also provide comprehensive creative packages, combining photography and graphic design services to ensure a cohesive brand narrative.

− Led brand strategy and creative direction for a premium pet CPG brand, defining a cohesive visual ecosystem across packaging, e-commerce, retail merchandising, photography, and integrated campaigns − Drove new product innovation from concept to shelf, leading design strategy, packaging development, regulatory alignment, proofing, print production, and press approvals in close partnership with product and marketing leadership − Directed a internal creative teams and external agencies (design, copy, photography, videography, illustration), ensuring strategic alignment, creative excellence, and on-time execution − Owned and evolved the brand’s visual identity system, establishing comprehensive guidelines and serving as the final creative authority across all brand touchpoints − Developed and launched a new cat product sub‑brand, leading research, brand positioning, tone, messaging, and visual identity, as well as photo/video shoots and go‑to‑market rollout, exceeding initial sales targets by 22% − Partnered with C-suite leadership to align creative vision with business strategy and prioritize initiatives − Led integrated marketing communications across omni-channel campaigns, collateral, social, e-commerce, and experiential activations − Translated consumer insights and annual brand benchmarking into scalable creative systems optimized for digital, print, retail, and in-person channels − Partnered with sales and product teams to ensure visual storytelling and messaging supported retailer objectives and brand strategy − Doubled the interactive product display footprint through strategic trade show environment design, elevating retailer engagement and visibility − Directed cross-functional execution of brand activations at major industry events including SuperZoo and Global Pet Expo, managing budgets, logistics, and execution to deliver premium, on-brand experiences at scale

− Oversaw website promotion, email marketing and social media marketing − Tracked marketing promotion, advertising, and competition performance data − Fulfilled advertising campaigns and managed advertising client database − Designed promotional materials, coordinated on-site logistics, and managed advertiser and attendee experience of Golf Inc. Summit conference

− Designed and produced event collateral for community events including: Taste of Hillcrest, Pride of Hillcrest, and business mixers − Managed digital and social media marketing campaigns and company website

− Conceptualized and coordinated San Diego Zombie Crawl and MO-vember events in the downtown district − Managed event set-up and registration − Designed digital media for clients, including event venue rental packages, holiday flyers, and promotional Facebook cover photos for hosted events − Managed online marketing, social media, and email marketing campaigns

− Managed special event contract, insurance, and payment files − Facilitated construction of online courses for the Professional Development program − Edited course copy and class documents − Transcribed audio files and working with Adobe SoundBooth to break apart audio files

− Managed weekly email marketing and social media campaigns for over 20 small businesses within the Village Association − Maintained the company Instagram and Facebook pages, advertising business promotions and upcoming events − Researched and proposed sponsorship opportunities for summer events

− Worked with founder Felena Hanson on a franchise marketing plan to expand to 200 locations nationally − Researched search engine optimization techniques for company website and offered techniques to gain exposure on a small advertising budget