Jordan McFall

I am responsible for helping to grow the business and have played a key role in our growth over the past few years. When I first joined the company, we had only four employees; we now have a team of 35+. I've worn many hats to help the business grow during this crucial period, including automation engineering, project management, marketing, developing market strategies, and providing Automation Consulting for industrial automation companies. I help create automation solutions and provide solutions. This involves meeting with prospects, understanding their needs and challenges, and proposing automation solutions that are tailored to their specific requirements. I provide estimates and quotes for full automation systems, working closely with our engineering team to ensure our proposals are accurate and feasible. I create automation roadmaps and blueprints to help industrial manufacturing with a future overview, which is critical in ensuring that our clients are well-prepared for the future and clearly understand how automation can help them achieve their goals. I have recently been focused on building the Logistics Automation division, which is currently the key part of my role. Finally, One of my key responsibilities is to plan and post all marketing material and set up campaigns for company branding. I have also helped develop the website, SEO strategy, and LinkedIn growth strategy to ensure our marketing efforts align with our growth objectives. This has helped us to establish a strong brand presence and attract new clients to the business. Overall, being the Business Development Manager for Automate-X is an exciting and challenging role that involves overseeing various aspects of the business, including marketing, market strategy, client account management, and automation consulting. I am proud to be a part of this innovative company and look forward to helping it grow and succeed

As a Senior Automation Engineer at Automate-X, I played a key role in delivering innovative automation solutions to diverse clients. My extensive experience programming different PLCs and HMIs using brands like Beckhoff, Allen Bradley, Siemens, and Omron, allowed me to develop efficient and reliable automated systems that met client requirements. In addition to my technical skills, I also had strong project management capabilities, allowing me to organise electrical builds, design, implementation, and commissioning. Throughout the automation lifecycle, I ensured that projects were delivered on time, within budget, and to the highest standards. Writing code in Structured Text and Ladder Logic allowed me to create robust automation systems. I also created engineering systems for machine safety, including developing documentation templates, engineering structures for risk assessments, safety specifications, validation, and review standards. By doing so, I ensured that safety was a top priority for all the projects I was involved in. Through my contributions, I helped Automate-x establish itself as a leader in the automation industry, delivering solutions that exceeded client expectations. I also started to help Automate-X with marketing to help grow a strong brand in the New Zealand Automation industry. My role quickly changed into helping with sales and business development through the growth we experienced quickly.

About My Role at The Marketing Club I help shape the direction, impact, and growth of The Marketing Club through strategy and planning. As part of the Committee, I focus on turning big ideas into actionable plans — ensuring every initiative, event, and community experience drives real value for marketers across Aotearoa and Australia. What I Do: • Shaping the Future – Collaborating with the Committee to define long-term goals, strategic priorities, and growth opportunities for TMC. • Planning with Purpose – Bringing structure and foresight to campaigns, events, and partnerships so our community can thrive and stay ahead of industry change. • Supporting Marketers – Helping create spaces where marketers can connect, learn, and grow — both personally and professionally. • Driving Collaboration – Partnering with TMC leaders, Ambassadors, and contributors to align strategy with execution across all initiatives. • Championing Innovation – Exploring new ideas, tools, and formats to keep The Marketing Club future-focused and impactful. TMC is all about connection, learning, and opportunity — and I’m proud to help build the strategy that brings it all together.

Warehouse Control System software for connecting Intralogistics Automation equipment and optimising inventory management, order fulfilment, and logistics operations. We empower SMEs with the opportunity to be as efficient as the big guys through modern Intralogistics robotics and warehouse control software. The one source of truth for all you Automation equipment.

As an automation engineer at Aotea Nelson, my primary responsibility was identifying opportunities for automation within the company's operations and developing strategies to grow the automation division. I worked closely with electricians and other staff to understand their workflow and identify areas where automation could improve efficiency and productivity. Once I identified potential opportunities for automation, I worked with our team to develop and implement solutions. This involved designing and testing automated systems and training staff on how to use and maintain them.

Electrical Engineering and Control system design for various projects for Airport baggage handling systems and logistics sortation systems. PLC programming, FD & functional specification creation, pre commissioning with SCADA and comms devices, on-site commissioning and verification testing. Electrical & Controls project management - Design, equipment selection, cost management, documentation, SAT & FAT testing, commissioning and training onsite. Electrical project onsite commissioning and supervision of electrical and automation teams.

Industrial Maintenance Electrician for Glidepath at Auckland International Airport

Pacific Steel Industrial Electrcian - Otahuhu Steel Plant Maintanence