Jordan Ghiglia

Focusing on meaningful, data-driven growth via affiliate channels in a high-growth, early stage Fintech startup while helping parents build a brighter future for their children by democratizing access to simple financial solutions. In my current role, I oversee all affiliate marketing efforts including budgeting, business development, lead nurturing, churn reduction and user flow data collection and interpretation. In addition to building and managing the affiliate marketing program, I have also taken on all strategic partnerships among advertisers, working to develop strategic relationships with technology providers and advertisers to connect them to our users and assist them as they market to our users.

Worked as the Senior Manager of Affiliate Partnerships at QuoteWizard by LendingTree in Seattle, WA. Focused on building strong, transparent relationships with affiliates that were mutually beneficial and provide quality leads to carriers for insurance offers through the QuoteWizard form and direct click API. Focused on data-based and KPI-informed decision making across all digital advertising channels including- Organic Search, SEM, Email, Facebook, TikTok, Instagram, Twitter, Native, Display and more. Managed a team of several direct reports, worked closely with other departments to critically think through lead generation efforts and form optimizations. Managed a 7-figure monthly budget and contributed significantly to the profitability of the organization. Focused on impactful business development that led to many strategic partnerships. QuoteWizard.com is a leading insurance comparison shopping and research tool that enables consumers to compare agent and carrier quotes locally and nationally to get the best, most affordable coverage.

Worked as an account manager to purchase quality leads, clicks, and calls in the insurance space. Focusing primarily on Auto and Home insurance, I worked to establish a rapport with vendors in the industry and build relationships that benefit all parties involved. Also focused on business development and testing different traffic sources and types.

START Consulting is a student-run, practitioner-mentored business formed to provide superior, value service while giving college students real-world experience in business consultation. -Founding Member Currently working with three other students to set up foundational processes and protocols for START consulting with emphasis on creating a self-sustaining business model that can be run by Trinity Christian College students in the future. -Media Creation Having a background in journalistic and creative writing, photography, website design, graphic design, and videography, I work to not only better capture and deliver our company's brand but help our clients more efficiently and effectively tell their own company stories. -Market Segmentation/Customer Discovery Research Using research and demographic tools, I've worked to not only find new customers but evolve current marketing strategies and tactics being implemented to better reach them.