Jordane Keddie

- Led growth and monetization across a global roster of gaming and entertainment creators, driving revenue through brand partnerships and campaign strategy - Developed and executed commercial strategies that connected creators with brands in a way that delivered measurable business impact - Built and managed partnerships end-to-end. From outreach and negotiation through to campaign delivery - Worked closely with talent to position them effectively for brand collaborations, aligning audience, content, and commercial goals - Contributed to overall brand and campaign direction, ensuring consistency across partnerships and outputs

- Led global partnerships across advertising, marketing, and publishing, working on large-scale international campaigns - Built and managed high-value commercial pipelines, identifying and securing long-term brand partnerships Closed and delivered strategic deals with global brands, contributing directly to revenue growth - Bridged product, marketing, and commercial teams to align platform capabilities with market opportunities - Played a key role in managing and improving the in-house platform used by influencers and clients, contributing to usability and engagement improvements - Developed outreach and partnership strategies that expanded global reach and strengthened brand positioning

- Led global social and influencer marketing across ASUS & ROG, driving brand growth, product adoption, and community engagement within gaming and tech audiences - Owned end-to-end campaign strategy for major product launches, aligning social, creator partnerships, and retail/e-commerce performance - Built and managed relationships with gaming, tech, and esports talent, developing creator-led campaigns that strengthened brand positioning and drove measurable sales impact - Partnered cross-functionally with product, regional marketing, and commercial teams to ensure consistent brand messaging across global markets - Delivered integrated campaigns that connected brand storytelling with performance outcomes, contributing to both audience growth and revenue

- Executed go-to-market strategies for gaming and computing hardware, aligning product positioning with retail and distribution channels - Collaborated with distributors, retail partners, and global teams to maximize product sell-through and market visibility - Delivered integrated launch campaigns, sales promotions, and community activations across digital and retail environments - Introduced performance tracking and reporting frameworks to measure campaign ROI and inform future strategy - Supported brand presence across key channels, ensuring consistency between marketing, product, and sales execution

- Advised on esports growth strategy, talent partnerships, and brand positioning within the gaming ecosystem - Managed end-to-end campaigns across esports and football audiences, aligning talent, content, and commercial objectives - Collaborated with cross-industry talent to expand reach and strengthen engagement across digital platforms

- Led social media strategy and execution across pre-event, live, and post-event phases - Drove audience growth and engagement for one of the UK’s key esports industry events - Managed real-time content and campaign delivery during live events, ensuring high visibility and interaction

Led rebranding efforts, shaping visual identity and positioning within the esports space - Managed talent outreach and partnerships to support brand growth and visibility - Designed creative assets and campaign visuals aligned with the new brand direction - Contributed to overall brand strategy, ensuring consistency across content, partnerships, and community presence

- Managed commercial performance of the gaming category, driving sales, customer engagement, and in-store brand experience - Played a key role in launching the in-store Gaming Arena concept, collaborating with brand partners to optimise layout, experience, and product education - Delivered in-store activations, demos, and product showcases that increased footfall and improved conversion rates - Acted as a specialist advisor across gaming hardware, supporting both customers and internal teams