Jordan Mead

Brand Marketing Manager @ Perry Ellis International

About

I build brands with a sharp eye for culture and a bias toward big, brand-defining ideas — specializing in social-first creative direction and integrated marketing for brands that want to establish lasting cultural relevance. Currently Brand Marketing Manager at Perry Ellis International, where I lead integrated marketing strategy for Perry Ellis and Original Penguin. Over the past two years, I've rebuilt both brands' social and influencer infrastructure, directed seasonal campaign content, and developed strategic partnerships that drove measurable brand momentum. My approach blends creative storytelling with strategic thinking. I own everything from concept development through on-set direction and campaign rollout, turning strategy into stories that feel authentic to audiences and drive meaningful impact. If you're working on brand revitalization, integrated marketing strategy, or social-first campaigns, let's connect.📍 Based in NYC📧 jordanvmead@gmail.com🔗 Portfolio: https://jordanmead.com/

Country

United States

City

Brooklyn

Industry

Apparel & Fashion

Skill

Cross-Channel Copywriting , Content Creation, Social Media Management, Social Media Marketing, Storytelling, Web Content Writing, Event Planning, Strategic Communications, Video Editing, Marketing strategy, Project Management, Production Planning, Market Research, Email Marketing, Graphic Design, Microsoft Word, Microsoft Office, Microsoft Excel, Microsoft PowerPoint, Google Analytics

Experience

Brand Marketing Manager

Perry Ellis International

2024-4 - Present · 2 yrs 6 mos

New York, NY

Social Media & Community Manager

GLAMSQUAD

2021-9 - 2024-3 · 2 yrs 7 mos

New York, NY

Partnerships: Netflix, HBO, Beauty Pie, Peter Thomas Roth, Lumify, Rent the Runway, NYFW, KISS Owned the organic social strategy, execution of content and community initiatives across all platforms. Led high volume collaborations with influencers, brand partners and VIP clients; overseeing the end-to-end process from creative development to seamless campaign roll-out. Liaised with Marketing Director to plan and execute partnership events and activations. Conducted market research and mastered industry knowledge. Reported on social insights and present optimization tactics to continually improve strategy and performance.

Social Media Manager

Comic-Con International

2020-1 - 2021-8 · 1 yr 8 mos

San Diego, California, United States

Partnerships: Marvel, DC, Funko, Pinterest, Tumblr, YouTube, Apple TV Developed and managed the organic social media strategy and reporting across Instagram, Facebook, Twitter, and YouTube, with a combined reach of 4.9M. Spearheaded partnerships with high-profile partners, studios, and exhibitors to coordinate cross-promotional social campaigns through curated sponsorship and social media packages effectively raising 2.3M+ attendees during convention season.

Digital Marketing Coordinator

Fidelitas

2018-11 - 2019-12 · 1 yr 2 mos

San Diego, California

Clients: Reed's Ginger Beer, Virgil's Soda Created, scheduled, and measured social media content for clients spanning across the food & beverage industry. Coordinated and executed influencer marketing initiatives. Planned and directed product photoshoots for clients; leading the production team in all stages including staging, principal photography, and post-production creative.

Communications/Social Media Intern

Women's March San Diego

2018-2 - 2018-11 · 10 mos

San Diego, California

Organized and led team of interns in creating programs, resources, and infographics to effectively communicate organization's mission across all media platforms. Managed organic social media strategy to drive foot traffic to large-scale community events, increasing attendance by 250%

Marketing Specialist

Mi Mate

2018-2 - 2018-9 · 8 mos

San Diego, California

Spearheaded marketing efforts for a specialty beverage student-run startup. Assisted with product design and brand positioning, managed social media presence and organized viral campus activations.

Fashion Show Coordinator

Mi Place Boutique

2015-6 - 2016-12 · 1 yr 7 mos

Newport Beach, California

Assisted luxury women's clothing boutique with their seasonal fashion shows and brand activations. Selected in-store merchandise to showcase at events and styled models for the runway.