Jordan Louis

Jordan Louis is the Founder and CEO of LINK x LOU®, a fine jewelry brand redefining luxury and the way people experience, design, and connect with jewelry. What began with a single weld in 2020 has grown into a nationwide movement, connecting thousands through solid 14k gold jewelry that’s made to last and designed to tell each customer’s story. LINK x LOU began as, and still is, a deeply personal, in-person experience, where jewelry is welded on-site and customized by the customer. Under Jordan’s leadership, the brand has grown into the first mobile permanent jewelry company to scale nationally and continues to lead the industry with intention and innovation. From co-developing the first non-welded permanent bangle (the Lochbar) with a NYC jeweler in 2024 to launching an e-commerce platform this summer, Jordan is expanding how customers access and personalize fine jewelry - whether welded or clasped, adorned with charms or gemstones + beyond. Raised as the oldest of six and shaped by a deep love of creativity and connection, Jordan’s journey has spanned special education, esthetics, coaching, photography, retail management, and brand building. Her diverse background fuels her passion for empowering others, her entrepreneurial spirit, and her eye for meaningful design. Through LINK x LOU, Jordan leads a growing movement rooted in creativity, personalization, and experience. Each piece is imagined by the customer and brought to life by a national network of independent Linkers - skilled individuals thriving in an entrepreneurial model without the burden of doing it alone. LINK x LOU specializes in private and local events, personal styling sessions, in-person brand partnerships and activations, and elevated corporate gifting experiences - offering meaningful, custom-fit fine jewelry wherever connection matters most. Today, Jordan oversees national growth, brand evolution, and e-commerce expansion, while remaining fiercely committed to unmatched customer experiences and an empowering internal culture. Her leadership is visionary, collaborative, and grounded in the belief that with the right community and mindset, anything is possible.