Jony Lan

Professor @ PUC Minas

About

Entrepreneur, dynamic, pro-active, persistent and global vision with more than 16 years old of experience in strategic, sales, marketing, digital and administration management in Brazilian companies (Cemig, Correios, BDMG, PUC-MG, Editora Abril S/A, Dinap, Unicoba, FJPN, Feira Shop) Major activities in the B2B and B2C segments of the publishing industry, information technology, electro-electronics and IT in supermarkets, retailers, banking, distributors and companies. The career is focused in Marketing and Sales, with experience in Administration and Management. Professional highlights: # Planning 7 financial products at Feira Shop, like payment solutions for credit card and discount club. # Start Trade Marketing at Editora Abril in the retail channel over 1200 supermarkets and 100 products; # Start Marketing department in a holding with U.S. $ 100 million sales and more than 10 business units in Brazil (e.g., TP-Link, Twinhead, Topfield, Unipower, Thermaltake …); # Growth of points of sales more than 10 times for consumer goods in major retailers in 1 year; # Articulation of Portaria Interministerial in the MCT (Brazilian Ministry of Science and Technology) and commercial negotiation with the major manufacturers of business computing. Generating a sales of U.S. $ 1.5 million monthly and a exclusive market; # Management commercial partnerships and marketing (TVA, Sadia, Del Valle, Faber-Castell, Arcor, Onodera, computer distributors, retailers); # Company representative at Abinee and Popai Brazil. # Market intelligence and development of new business: business plan (notebook, flash memory, digital tv, biodiesel, drip irrigation, power supply), marketing research, competition analysis, monitoring prices and market trends. Specialties: - Marketing, Planejamento Estratégico, Gestão e Novos Negócios. - Strategic business and marketing overview applied to several marketing channels. - Development new business for many segments.

Country

Brazil

City

Belo Horizonte

Industry

Marketing & Advertising

Skill

Marketing Management, Competitive Analysis, Marketing, Marketing Strategy, Business Planning, Communications Management, Business Strategy, Strategy, Start-ups, Strategic Planning, New Business Development, Product Development, Management, Negotiation, B2B, Entrepreneurship, Market Planning, Retail, Key Account Management

Experience

Professor

PUC Minas

2003-8 - Present · 23 yrs 2 mos

Business Administration and Entrepreneurship professor - Jan/2015 - Jun/2016, Mar/2017 Marketing Plan, Global Management and Entrepreneurship professor - Aug/2013-Jun/2014 Marketing Plan, Marketing Management and Basic Marketing professor - Jan-Dez/2011 Marketing Plan and Marketing Management professor - Aug-Dec/2003

Strategy, marketing and business' Editor

MKTmais.com

2009-7 - Present · 17 yrs 3 mos

Editor do Blog MKTmais.com, com mais de 2000 artigos de marketing, estratégia e negócios.

Digital Management Consultant

2016-11 - 2017-3 · 5 mos

Belo Horizonte Area, Brazil

Responsible for Digital transformations of the Bank, developing Digital projects that involving marketing channels and operations that improve performance and customer experience using Agile approach. Involving the entire multidisciplinary team to review the entire process to develop APP and Web sites for consigned market in Brazil.

Marketing columnist

Publiminass

2012-11 - 2015-12 · 3 yrs 2 mos

Belo Horizonte Area, Brazil

Gerente Comercial

Feira Shop

2014-8 - 2015-6 · 11 mos

Belo Horizonte Area, Brazil

Planning 7 financial products at Feira Shop, like payment solutions for credit card, discount club, fidelity program, representative banking products, gift cards, capitalization and private label solution.

Sales Manager

Bodaclick.com

2012-6 - 2014-7 · 2 yrs 2 mos

Partner and Consultant

Pactum Consultoria Empresarial

2010-8 - 2012-5 · 1 yr 10 mos

Business consultant in strategic opportunities in laws and taxes

Postgraduate Researcher in Strategic, Resource and Market

Universidade Presbiteriana Mackenzie

2008-2 - 2010-8 · 2 yrs 7 mos

Production Planner

Pharmascience Laboratórios Ltda

2010-1 - 2010-7 · 7 mos

- Star up the PCP department at a pharmaceutical industry - Plan and schedul activities for Pre-production, Warehouse, Production, Packaging and Quality departments, ensuring that clinical trial supplies are processed in a timely and efficient manner. - Responsable for the control and maintenance of the Master Production Schedule, hosting daily scheduling meetings to ensure that each department is aware of project and process milestones; - Implementation of performance indicator, like OEE in the all departaments, from production to quality. - Implementation of MRP system and leadership program. - Responsable for Packing department and the achievement of tree goals

Marketing and Business Consultant

FJPN

2008-4 - 2009-7 · 1 yr 4 mos

- Marketing and Business Consultant - Brand strategy management. - Strategic Consulting, including business plan & sales strategy development. - Strategic new businesses on formation of corporations and business structures, drafting privacy policies and commercial area. - Advisor in all aspects of business management performance, new business development and strategic planning process.