Jon Woodward

As Commercial Director at Novafox Ltd, I work with ITADs, brokers, and organisations across the IT circular economy to bring structure, consistency, and control to how IT assets are processed, tested, and re-used. Novafox develops purpose-built software for companies handling IT equipment at scale, from end-user devices through to data centre infrastructure. Our platforms combine workflow automation, device-level testing, and data sanitisation into a single, connected ecosystem. A key part of this is Hydra, our automated testing and data sanitisation platform for networking and complex IT assets. Hydra removes the reliance on manual processes, reduces hands-on time, and delivers consistent, verifiable outcomes without requiring deep vendor-specific expertise. It allows teams to standardise how devices are handled, generate audit-ready certification, and process equipment with far greater confidence and repeatability. Alongside this, Novafox ERP provides the operational backbone, giving customers full visibility and control across their workflows, from intake through to resale. My role focuses on commercial growth, market positioning, and building long-term partnerships within this space. In practice, that means understanding how our customers actually operate day-to-day, where inefficiencies and risks sit, and how software can remove friction without adding complexity. By aligning processes with recognised frameworks such as NIST SP 800-88 and R2v3, we help organisations deliver consistent, audit-ready outcomes while improving operational efficiency. Ultimately, it’s about making complex operations simpler, more scalable, and commercially stronger.

Leading sales and marketing strategy at Novafox, bringing Hydra – our ADISA-certified solution for testing and secure data erasure of networking devices – to market. Focused on building partnerships with ITADs, TPMs, and the wider IT lifecycle industry to drive secure and sustainable IT reuse.

We specialise in assisting small and medium-sized enterprises (SMEs) to enhance their brand recognition, reach their desired target audience, and boost their revenue. Our expertise lies in the IT industry, particularly with businesses involved in repair, service/support, and reuse. With over three decades of experience, we have acquired extensive knowledge in this field.

As Managing Director of Gentronics Solutions, I lead a business dedicated to supporting the Data Storage and Enterprise IT sector with specialist services that maximise value, reduce waste, and extend the life of infrastructure. Our four core service offerings: Parts Supply, ITAD, Data Services and Repair We work closely with TPMs, ITADs, Brokers, OEMs and 3PLs to deliver intelligent, sustainable solutions across the IT lifecycle — from secure data erasure and component-level repair to parts sourcing, asset recovery and resale. With over 30 years’ experience in the circular IT space, I bring a commercially focused, customer-first approach to growth, innovation and industry collaboration. I’m passionate about helping organisations unlock the full potential of enterprise hardware — with responsiveness, reliability and compliance at the core. If you're active in the IT lifecycle or secondary hardware market and looking to improve turnaround, value recovery or service capability — let’s connect.