jon whitaker

* Rewarded a teammate nominated achievement for “Employee Excellence through Serving Others” for going above and beyond my individual responsibilities * Supported district operations by being a communication hub between all levels of staff to coordinate events and conduct performance improvement assessments * Improved the impressions and reach of a local marketing campaign by 200% through budget spending negotiations and event coverage strategy consultation with a HP District Sales Manager * Designed a call report process map and training deck to improve ASR performance compliance which was rolled out as a standard procedure nationwide to our workforce of over 1,000 ASRs * Increased ASR performance compliance by 12%, from an out of compliance rating of 83% to meeting client expectations at 95%, through tracking weekly KPI data and performance coaching

* Collaborated with the Marketing Director on business development and retention programs, event planning/coordinating for annual Partner Expo Event, and promotional product campaigns * Independently managed two promotional campaigns: Microsoft’s “Big Easy” and “Big Easy 2.0,” that generated $100,000 in subsidized revenue by documenting and tracking customer rebates * Simplified the data exporting process to our Microsoft campaign partner Ethofy by creating and managing a database to record and organize purchasing data * Analyzed inventory management, order fulfillment, and packaging functions through participative QA * Increased packaging productivity by 50% by reducing idle time utilizing motion study analysis

* Audited information architecture, site structure, and navigation for web design/development projects * Managed implementation of HTML and CSS across multiple CMS platforms including, but not limited to: WordPress, Magento, Joomla, Volusion MODX and Yahoo Store * Led discovery meetings for new projects and audit recommendation review sessions to discuss opportunities * Trained department staff on SEO topics including: keyword mapping, site hierarchy, and content best practices

* Defined KPI metrics and conversion goals for SEO campaigns and reported on performance on a monthly, quarterly and ad-hoc basis * Created SEO strategies and provided information architecture recommendations for website projects * Prepared technical SEO audits and implemented recommendations for website HTML code

* Built an understanding of search engine optimization by conducting research on key developments * Researched, identified and established link partners by compiling historical link building profiles * Managed updates to strategy documents, keyword lists and link building profiles for blog sites * Collaborated with webmasters to place sales-oriented hyperlinks in high-traffic locations * Used Google Analytics and BrightEdge to analyze landing page and referral traffic

* Managed digital ad optimization programs for franchise groups across AdWords, Bing Ads and Facebook Ads * Achieved Google Partner status for company * More than doubled quarterly lead flow and reduced cost per lead by 20% for franchise group during 2015 * Delivered over 1,000% return on ad spend for franchise group