Jon Newman

𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Partnered with key clients across mobile gaming, fintech, and subscription verticals, supporting both performance-driven and brand-led objectives. 𝐂𝐫𝐨𝐬𝐬-𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Worked closely with sales, product marketing, and product management to evolve the Reddit Ads platform, shaping new tools based on client needs. 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: Consistently exceeded quarterly revenue quotas, delivering 100%+ of target through strong client outcomes and account growth.

𝐔𝐀 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐒𝐜𝐚𝐥𝐞: Owned user acquisition and media buying for the iOS and Android title Power Rangers: Legacy Wars, supporting a franchise with 50M+ lifetime downloads. 𝐌𝐮𝐥𝐭𝐢-𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐋𝐚𝐮𝐧𝐜𝐡 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩:: Led launch and media buying strategy for Power Rangers: Battle for the Grid across PS4, Xbox One, and Nintendo Switch, coordinating cross-platform go-to-market execution.

𝐀𝐠𝐞𝐧𝐜𝐲 𝐆𝐫𝐨𝐰𝐭𝐡 & 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧: Joined Bamboo, an award-winning growth marketing agency named App Marketing Agency of the Year at the 2017 App Growth Awards. 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐒𝐩𝐞𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Led a team of 5 account managers and analysts overseeing $20M+ in client marketing spend in 2017.

𝐀𝐠𝐞𝐧𝐜𝐲 𝐅𝐨𝐮𝐧𝐝𝐢𝐧𝐠 & 𝐌𝐨𝐛𝐢𝐥𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 𝐅𝐨𝐜𝐮𝐬: Co-founded a performance marketing agency specializing in mobile growth strategy and marketing budget management for early-stage and scaling businesses. 𝐂𝐥𝐢𝐞𝐧𝐭 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲 & 𝐔𝐀 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧: Led in-house client workshops on UA best practices, including install attribution, SDK integration, global marketing strategy, creative testing, and LTV modeling.

𝐔𝐀 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Led the user acquisition team responsible for scaling the user base at Vulcun, a daily fantasy eSports platform. 𝐌𝐮𝐥𝐭𝐢-𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: Managed and executed performance campaigns across major digital ad networks including Facebook, Google, and Reddit, reducing cost-per-action by 80%

𝐂𝐫𝐨𝐬𝐬-𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐔𝐀 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐁𝐮𝐝𝐠𝐞𝐭 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩: Developed and executed cross-functional UA strategies across Facebook and 25+ channel partners, managing a $3M+ monthly marketing budget. 𝐆𝐥𝐨𝐛𝐚𝐥 𝐆𝐫𝐨𝐰𝐭𝐡 𝐈𝐦𝐩𝐚𝐜𝐭: Grew Empires & Allies into the top 30 grossing charts in 50+ countries, including the US, following worldwide launch (App Annie). 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧: Recipient of the Top Talent award for performance and impact.

𝐆𝐥𝐨𝐛𝐚𝐥 𝐔𝐀 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Planned and executed global user acquisition strategies across 10+ titles spanning strategy/midcore, casual, racing, fighting, and casino genres.

𝐏𝐗 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Led a support team of Player Experience (PX) agents for Kabam’s hit title Edgeworld, ensuring high-quality service and player satisfaction. 𝐏𝐨𝐥𝐢𝐜𝐲 & 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭: Collaborated with management to establish new PX policies, improving ticket handling efficiency and operational consistency.

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 & 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: Developed curated musical playlists for the US release of the iOS music-quiz title TriviaTunes, enhancing gameplay experience and localization. 𝐄𝐯𝐞𝐧𝐭𝐬 & 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐦𝐨𝐬: Represented TriviaTunes at gaming mixers and industry events, providing live demos and Q&A sessions to support awareness and adoption.

𝐒𝐚𝐥𝐞𝐬 & 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Managed relationship-driven sales efforts, signing new clients across Florida and California while building targeted prospect pipelines to expand market reach and support account executive outreach.