Jonny Cottone

Shopify Plus partner focused on building and optimizing high-performing commerce experiences for modern direct-to-consumer brands. I led product strategy, digital experience design, and cross-functional delivery across platform migrations, new site builds, and continuous optimization programs for growth-stage DTC brands. Key clients included R.E.M. Beauty, KraveBeauty, Wolf & Shepherd, SQAIRZ, and others, with annual online revenues between $3M and $35M. Highlights: • Led the digital experience launch for Ariana Grande’s R.E.M. Beauty × Universal Studios Wicked Collection, supporting $1M in sales within the first three hours. • Directed a multi-client product portfolio delivering 70+ monthly experience enhancements and four full-site rebuilds per year. • Translated business and brand objectives into product roadmaps and phased experience plans, aligning client stakeholders with UX, design, and engineering. • Architected complete purchase journeys across desktop and mobile, improving discovery, conversion, and repeat purchase behavior. • Guided discovery, requirements definition & acceptance criteria, prioritization, resourcing, risk management, & delivery planning for complex builds & ongoing product optimization. • Identified high-impact opportunities to improve onsite performance and led structured A/B testing programs grounded in insights and measurable lift. • Conducted technical SEO and accessibility assessments and partnered with engineers to maintain long-term site health, scalability, and compliance. • Managed ongoing experience evolution under retainer engagements, maintaining prioritized roadmaps & continuous experimentation cycles, including UAT coordination, defect triage, & release readiness to support growth. • Built trusted relationships with founders and executives, enabling long-term strategic planning and alignment across marketing, brand, and technology functions.

Strategic partner to growth-stage organizations, shaping digital experiences, go-to-market direction, and operational execution. I provided fractional product and experience leadership for teams rebuilding their customer journeys, refining brand positioning, and evolving their digital platforms. Key Clients: Levels Health, Grapevine Philanthropy, BioDynamic Breathwork Institute, BuildingHub, BetterOff Estate Planning, Lifestyle Intelligence, and others. • Designed customer and content journey frameworks to improve conversion, retention, and user progression, including segmentation, onboarding flows, and nurture sequencing across acquisition and engagement channels. • Led strategy and delivery for brand and website relaunches, defining product and site architecture and managing cross-functional partners across design, copywriting, and development. • Developed strategic positioning and messaging frameworks and translated them into sales presentations and trade show materials to help teams articulate product value and advance pipeline conversations. • Served as a strategic advisor to founders and leadership teams, clarifying priorities, defining ownership, and sequencing product and experience initiatives to support scalable growth.

AKDM was a digital marketing agency delivering growth strategies guided by data, analytics, and business intelligence for clients across ecommerce, financial services, travel, entertainment, and consumer goods. As a member of the executive leadership team, I led digital strategy and Business Intelligence initiatives and helped scale the agency’s capabilities and operations, contributing to sustained growth that ultimately led to its acquisition by Work&Co. Key Clients: Puma, Chase, Progyny, Facet Wealth, T-Mobile, Fredericks of Hollywood, Ripple Foods, and more. * Scaled the agency from a 3-person team to 50+ employees, contributing to sustained revenue growth and the firm’s acquisition by Work&Co. * Led Business Intelligence and digital strategy initiatives that translated unstructured first- and third-party data into actionable insights, enabling confident decision making across marketing, product, and operations. * Directed go-to-market, customer experience, and business transformation efforts through stakeholder interviews, audience research, competitive analysis, and customer journey mapping, aligning business objectives with consumer needs and platform priorities. * Established and scaled new marketing capabilities, including SMS and Affiliate Marketing practices, expanding lifecycle and partnership offerings and creating new recurring revenue streams. * Enabled data-driven decision making by defining KPI frameworks and scenario analyses that helped clients understand how changes in traffic, conversion, and engagement would impact revenue, prioritization, and launch sequencing.

Attentive is an AI-powered SMS and email marketing platform. I advised the leadership team during early growth, contributing to investor confidence and supporting the evolution of product direction, usability, and roadmap planning as the platform scaled. • Strengthened investor confidence in Attentive’s market positioning and product direction during early growth, contributing to its successful Series A funding. • Advised on product development and roadmap prioritization to align evolving features with emerging business objectives. • Conducted user testing and provided insights that guided feature refinement and improved market readiness ahead of rollout.

BustedTees was the ecommerce division of CollegeHumor.com specializing in pop-culture-inspired apparel and novelty items. • Identified emerging print-on-demand technology that enabled the relaunch of hundreds of archived designs with zero inventory cost, ultimately evolving into TeePublic, later acquired by Redbubble for $40M. • Drove multi-channel growth across email, affiliate, merchandising, and partnership programs, contributing to a 60 percent revenue increase during my tenure. • Launched 500+ new designs at a consistent cadence and led supporting site updates, email campaigns, social content, and partner placements for each release.

Twiddish was a mobile app and social platform for geo-located, visual restaurant dish reviews. The product was built on the early insight that smartphone photography and real-time sharing were reshaping how people discovered and talked about food. • Conceived and launched the product, defining the value proposition, core features, and user experience. • Led product strategy and iterative development, using testing and behavioral insights to refine onboarding, posting flows, and feature evolution. • Directed go-to-market and early community engagement, coordinating product, design, and marketing execution during initial adoption.

Panjiva was a global trade data company providing visibility into supplier networks and international sourcing activity, later acquired by S&P Global. • Applied apparel sourcing and production expertise to inform early product direction and strengthen use case validation. • Conducted stakeholder interviews and workflow analysis to identify pain points and guide feature prioritization with engineering. • Led product demos and collaborated with technical teams to refine functionality based on real-world sourcing scenarios. • Supported positioning and early proof points that contributed to Panjiva’s successful Series A funding.

John Varvatos is a contemporary menswear brand known for luxury tailoring and modern design. • Led end-to-end product development for tailored and sportswear categories, managing vendor partnerships, material sourcing, sampling, production timelines, and costing to ensure delivery to spec, on time, and within margin targets.

Gap Inc. is a global apparel retailer operating multi-brand consumer lifestyle businesses. • Managed pre-production workflows and vendor communication across Asia, ensuring accurate sampling, cost alignment, and smooth handoff from design to manufacturing.

Tommy Hilfiger is a global apparel brand known for classic American style. • Coordinated supplier allocation and production schedules, supporting sample review and quality control to maintain seasonal delivery timelines.