Jonathan M.

Principal Product Marketing Manager @ Ethos

About

Strategic product marketing leader with 10+ years of experience in user acquisition, retention, and go-to-market strategy for high-growth startups. Expert at uncovering core product value, crafting impactful messaging, and driving growth through data-driven insights. Proven ability to lead cross-functional teams and deliver results in both fast-paced startups and established firms. Successfully launched and scaled products across several industries, contributing to millions in revenue growth. These are some of the skills that I’ve developed over the years: ✓ Product Marketing - Positioning, Messaging, Go-to-market, Product Education (Appcues, Pendo) ✓ Search Engine Marketing - SEM, Retargeting (Google Ads, Bing, Verizon Media) ✓ Paid Social (Facebook, Twitter, LinkedIn, Reddit) ✓ Analytics (SQL, Excel, Mixpanel, Tableau, Google Analytics) ✓ Conversion Rate Optimization - CRO (Optimizely, VWO, Unbounce, Instapage) ✓ Email Marketing Automation - CRM & ESP (Hubspot, Pardot, Mailchimp, Salesforce, Iterable) ✓ Affiliate Partnerships (Rakuten, Tune, CJ) ✓ Chatbots (Intercom, Drift) ✓ UX/UI Web Design (Sketch, Figma, UserTesting, Hotjar, Fullstory) ✓ Copywriting

Country

United States

City

Los Angeles

Industry

Financial Services

Skill

Sales Enablement, Copywriting, Product Marketing, Go-to-Market Strategy, Positioning (Marketing), Growth Marketing, Program Management, Marketing, Management, Team Leadership, SEO, Search Engine Marketing (SEM), Retail, Customer Satisfaction, Merchandising, Store Management, Customer Experience, Sales, Budgets, Business Development