Jonathan Abrams

Partner In Publishing (PIP) is an international full-service EdTech marketing and business development agency. Since 2007, we have specialized in providing strategic market development services to many of the best-known brands in the education services industry. From branding and messaging to design and strategy, our portfolio includes hundreds of successful projects and campaigns for industry giants such as Pearson Education, Chegg, McGraw Hill, Lego, VitalSource, Language Testing International and many other distinguished publishers and innovative technology companies. Jonathan Abrams, VP of Business Development and Senior Search Lead for PIP Canada, is an executive leader recognized for driving results and increasing market share in challenged markets. He has developed and honed strategic relationships across all levels of higher education including Faculty, CFOs, Provosts, CIOs, and Deans. He has a deep understanding of the trends within the educational landscape including educational technology, student retention, and success and the pressures that traditional institutions are facing from disruptors in the space. His commitment and dedication to the EdTech industry is second to none. Interested in marketing your platform to educators worldwide? PIP’s executive team has rich and deep expertise across business development, market development, and market research as well as customer service, sales, training, and digital marketing. Our proven track record is anchored by an elite portfolio of 30+ companies that comprise the best and brightest talent in educational technology. Clients also have access to our sizable recruiting unit that offers candidate sourcing options to quickly deliver top talent for your open positions. Our clients enjoy: • Experienced professionals • A comprehensive network • Flexibility throughout the sales cycle • Full life cycle support that includes marketing and sales We get it done. From market development to closing the business, we have the tools and expertise to devise strategies that engage your clients and advance the sale. Through our vast network of highly qualified publishing professionals, we foster collaboration, create value, and increase impact. We help businesses go-to-market, get noticed, and grow in unimaginable ways. Need your story told and your products sold? Contact me at jonathan@partnerinpublishing.com.