Jonathan Oliveira

UNICEF Brazil — Fundraising Supervisor @ UNICEF Brasil

About

Fundraising and operations leader with experience across global NGOs and high-performance commercial environments.Currently serving as Fundraising Supervisor at UNICEF Brazil, where I lead multichannel fundraising operations (Face-to-Face, Digital and Partnerships), managing distributed teams and implementing data-driven operational frameworks designed to increase donor acquisition, conversion and retention.My professional journey spans organizations such as UNICEF, Stone and Greenpeace, combining social impact, customer experience and operational strategy. This background allows me to approach fundraising not only as donor engagement, but as a scalable system driven by data, governance and performance management.Throughout my career I have focused on building high-performing teams, optimizing donor journeys and strengthening fundraising operations through measurable and data-driven strategies.Core areas of expertise include:• Multichannel fundraising strategy (Face-to-Face, Digital and Partnerships) • Donor acquisition, conversion and retention optimization • Data-driven operational governance • Distributed team leadership and performance management • CRM and fundraising analytics • AI and automation applied to fundraising operationsI am particularly interested in initiatives where strategy, operations and data intersect to generate scalable and measurable social impact.

Country

City

Brazil

Industry

Non-profit Organization Management

Skill

Fundraising Strategy, Multichannel Fundraising, Donor Acquisition, Donor Retention, Fundraising Operations, CRM, Salesforce, Data-Driven Decision Making, Operational Leadership, Customer Experience, Operational Strategy, Técnicas de Venda Consultiva, Conversão de Doadores, Coaching e Treinamento, Comunicação Persuasiva, Análise de Jornada, Colaboração em várias funções, Redução de TMR, Relatórios e Insights Executivos, Tomada de decisão

Experience

UNICEF Brazil — Fundraising Supervisor

UNICEF Brasil

2025-1 - Present · 1 yr 8 mos

São Paulo, Brasil

Responsible for leading multichannel fundraising operations (Face-to-Face, Digital and Partnerships), managing distributed teams and implementing data-driven operational frameworks to strengthen donor acquisition, conversion and retention. Key contributions: • Development of donor acquisition and retention strategies across multiple fundraising channels • Implementation of strategic KPIs and performance dashboards to monitor fundraising performance • Application of data segmentation and analytics to optimize donor conversion • Strengthening donor journeys through behavioral insights and operational improvements • Leadership and development of high-performing fundraising teams

Stone — Customer Experience Analyst

Stone

2021-1 - 2023-1 · 2 yrs 1 mo

Rio de Janeiro, Brasil

Responsible for improving customer experience operations through data analysis and operational process optimization. Key achievements: • Increased customer satisfaction by approximately 15% (NPS/CSAT) • Reduced average resolution time by approximately 20% • Delivered data-driven insights to support operational and strategic decision-making

Court of Justice of Rio de Janeiro — Legal Intern

Tribunal de Justiça do Estado do Rio de Janeiro

2020-8 - 2020-12 · 5 mos

Nova Iguaçu, Rio de Janeiro, Brasil

Supported judicial operations through legal research, documentation management and case monitoring.

UNICEF Brazil — Face-to-Face Fundraising Team Leader

UNICEF Brasil

2019-8 - 2020-1 · 6 mos

Rio de Janeiro, Brasil

Led face-to-face fundraising teams focused on donor acquisition performance and field strategy execution. Key achievements: • Increased donations by approximately 25% through upselling and cross-selling strategies • Implemented coaching and feedback routines to strengthen team performance • Optimized fundraising scripts using consultative engagement approaches • Supported onboarding and training of new fundraisers

Greenpeace Brazil — Fundraiser

Greenpeace Brasil

2017-8 - 2019-8 · 2 yrs 1 mo

Rio de Janeiro, Brasil

Worked on donor acquisition through face-to-face fundraising campaigns and consultative engagement strategies. Key contributions: • Consistently strong donor conversion performance • Application of consultative selling frameworks such as SPIN Selling • Support in onboarding and training new fundraising team members