Jon Munn

- Leads a high-performing team of marketers and communicators dedicated to inspiring generosity and advancing healthcare philanthropy. - Designed and built a strategic team structure focused on branding & content (storytelling, impact reporting, and brand positioning) and donor acquisition (digital fundraising, targeted campaigns and audience growth). - Spearhead brand evolution initiatives that elevate awareness of LHSF as the top healthcare foundation for Southwestern Ontario. - Oversee high-ROI marketing strategies that drive donor engagement, retention and lifetime value through data-informed decision-making. - Introduced a more agile, strategic approach to marketing—shifting from reactive requests to proactive, integrated campaigns that maximize impact. - Champions a culture of creativity, innovation and accountability, ensuring the team has the tools and trust to execute at the highest level.

- Serves at 31 Canadian Brigade Group (31 CBG) Headquarters within the 4th Canadian Division. - Contributes to the development and execution of strategic communications that enhance awareness and understanding of the Canadian Army’s mission across Southwestern Ontario. - Supports media relations, community engagement and internal communications to strengthen connections between the military and the public. - Advises on messaging, issues management and public information strategies to ensure alignment with national defence priorities. - Develops and shares stories that highlight the professionalism, service and impact of Canadian Armed Forces members. - Helps build public trust and organizational reputation through transparent, coordinated and proactive communication efforts.

- Teach within the Marketing & Sustainability Specialization, Intro to Marketing, Integrated Marketing Communications and Digital Marketing & Communications. - Teach core marketing, communications and sustainability disciplines, from brand strategy and digital marketing to product and service marketing within the Department of Management & Organizational Studies, second to fourth year students. - Guide undergrad students through content development, helping them craft compelling messaging that resonates across different channels and audiences. - Dive deep into the marketing funnel, equipping students with the skills to attract, convert and retain customers effectively. - Cover customer acquisition and engagement strategies, emphasizing data-driven decision-making and campaign optimization. - Introduce SaaS and product-led growth strategies, preparing students to market in a tech-driven economy. - Foster real-world problem-solving, pushing students to think critically, adapt to market trends, and apply cutting-edge marketing tactics.

- Deliver an advanced curriculum spanning brand strategy, digital marketing, product and service marketing and the evolving role of AI in modern marketing within Western's Faculty of Information and Media Studies - Guide Master-level students through high-level content development, emphasizing strategic messaging, cross-channel storytelling, and audience psychology. - Conduct deep explorations of the marketing funnel, teaching students to analyze consumer behaviour, optimize conversion pathways, and leverage attribution modelling. - Cover customer acquisition, retention, and lifecycle marketing, emphasizing data-driven decision-making, predictive analytics and behavioural segmentation. - Introduce cutting-edge SaaS and product-led growth strategies, equipping students to drive adoption, scale retention, and optimize recurring revenue models. - Challenge students with real-world problem-solving, using case studies, simulations and industry collaborations to refine critical thinking and strategic execution. - Explore the intersection of marketing technology (MarTech), automation, and AI, ensuring students stay ahead in an increasingly digital and automated industry.

- Led the full-scale rebrand of Huron University, repositioning it as a leading institution while maintaining its legacy and values. - Established clear brand guidelines, collateral expectations and quality standards, raising the bar across all marketing and communications efforts. - Built a best-in-class marketing team, integrating content strategy, digital marketing and student acquisition into a seamless, high-performing unit. - Developed and executed comprehensive student recruitment campaigns, driving increased enrollment through targeted digital and offline strategies. - Implemented data-driven decision-making, using insights to optimize messaging, media spend and engagement across key audiences. - Fostered a culture of strategic storytelling, ensuring every marketing touchpoint—from website to advertising—reinforces Huron’s distinct value proposition.

- Led photo and video content development for the central marketing office, shaping the university’s visual identity across digital channels. - Managed and optimized online university profiles, ensuring accurate, compelling, and up-to-date content to enhance recruitment efforts. - Developed and executed digital marketing strategies focused on SEO, SEM, paid digital ads, and funnel marketing to drive student applications. - Created and maintained high-performing content for the UNB website and social media, aligning with emerging digital trends and audience behaviors. - Provided training and guidance on web writing, content standards and social media best practices to internal teams. - Spearheaded website enhancements and internal projects to improve user experience (UX) and conversion rates throughout the marketing funnel. - Measured and optimized digital campaigns, leveraging analytics and A/B testing to improve performance and ROI. - Researched and implemented the latest digital marketing trends, ad targeting techniques, and engagement strategies to enhance reach and effectiveness.

- Led online video strategy and content development for the Prime Minister, shaping digital messaging for social media and national outreach through CPC. - Collaborated with senior officials and cross-functional teams to create high-impact content that strengthened government communications and public engagement. - Developed and executed targeted digital ad campaigns, with a strong focus on online advertising and audience segmentation. - Contributed to the development of internal digital initiatives, enhancing accessibility and user experience. - Worked within the strategic communications team to pioneer innovative digital storytelling methods and elevate messaging effectiveness. - Partnered with Facebook Canada to design and implement cutting-edge digital strategies during the 2015 federal election campaign.

- Assisted MLA for Fredericton West-Hanwell, Brian MacDonald. - Wrote and edited press releases, organized citywide events. - Coordinated the Make Fredericton First Campaign. - Managed social media platforms including Facebook and Twitter to promote Brian MacDonald. - Helped improve brand

After doing promotional work with the New Hot 92.3, I was re-assigned to be the first evening (6p-10p) and weekend (8a-12p) announcer for Fredericton's newest radio station Up! 93.1. During this time, I helped launch the radio station, and continued to promote the station through my evening show, and being the weekend news anchor.

After FredFM switched to The New Hot 92.3, I became integrated in promotions and occasionally working as a remote tech. I was part of the street team during the launch of Hot, and was able to see first hand, what is involved in the launch of a radio station.