Jonathan Bates

Running a top marketing team to showcase the greatest customer stories from 120+ Countries and find like-minded, safety & fleet ROI-driven professionals to help move the world forward. Also running the European MiX business with a great team. MiX Telematics delivers world class fleet safety, efficiency, compliance and security services via intuitive and innovative connected fleet SaaS solutions to clients of all shapes and sizes around the world. MiX's services are designed to help each of our clients: ✪ Become a reference point in their industry for best-in-class fleet safety performance ✪ Experience tangible, sustainable & dramatic financial savings by optimizing total cost of fleet ownership and operation ✪ Remove the clouds surrounding fleet activity and replace with the clarity of operating a connected fleet

- Leading the Marketing department for MiX Telematics in Europe. - Building segmented value propositions to meet and exceed market demand. - Development and execution of sales & marketing strategy to delight customers. - Nurturing successful business partnerships with Channel Partners, system integrators and business development teams to accelerate MiX Telematics' market growth.

- Head of Product Marketing department for MiX Europe. - Role encompasses management of all marketing and product activities for MiX Europe. - Responsible for management of the product marketing team to grow the business in Europe. - Continuously improve the effectiveness of MiX's marketing in Europe with the objective of generating maximum revenue for the business. - Plan and enact effective product launches and innovations for MiX in Europe. - Work with European sales team and Dealer channel partners to ensure the marketing mix, budget and reach are deployed most effectively. - Generation of new leads and opportunities, management of CRM processes, development of digital and online marketing strategy and website management. - Manage the product marketing executives' priorities and develop the team's skills and experience.

- Product Manager for MiX Telematics products throughout the European region. - Responsible for new product launches and existing product life cycle management. - Developed and implemented roadmap for MiX solutions in Europe.

- Managed roll-out of new products and enhancements in the light commercial vehicles sector. - Worked closely with senior management team to shape the future of Peugeot's LCV strategy. - During my time in the role Peugeot's UK percentage market share for LCVs enjoyed its best ever year.

- Delivery of aggressive sales lead targets to a network of over 250 Dealers - Management of the outbound and inbound functions of the Peugeot customer contact centre - Strategic management and delivery of the Peugeot Dealer websites - Development of new lead generating mechanisms for the Dealer network - Co-ordination of Peugeot's lead management activities and integration with all customer-facing areas of the business

- Shaped the design and delivery of an online platform for the creation and adaptation of multi-media and multi-channel marketing tools for use by the Peugeot Dealer network. - Delivered a class-leading technology platform to allow the correct balance of Dealer customisation of Peugeot marketing materials whilst remaining on-brand for Peugeot UK. - Elected employee forum representative.