Jonathan Tan

Playdigo uses an AI-powered programmatic approach to accelerate your mobile marketing performance with transparency, precision, and personalized service. Experience the power of AI across programmatic, mobile, video, CTV, display, and audio advertising channels. With Playdigo, your campaigns are not only optimized for app promotion but also for building lasting brand awareness and engagement within the app ecosystem

Z2A Digital helps mobile apps grow smarter and faster through performance-driven user acquisition. Our team builds data-backed campaigns that drive installs, boost retention, and maximize ROI. We specialize in: - Driving high-volume and high-quality traffic, while exceeding KPI goals (ROAS, installs, retention, transactions, revenue etc - User acquisition across all platforms such as Google Display & Video 360, Kayzen, Smadex, Taboola, Moloco - #1 ranked global partner for Temu driving millions in sales - See our Case Studies are below with leading global apps

Leverage existing agencies (Blue Focus, Meetsocial)/direct client relationships to deliver brand growth and ROI through MIQ programmatic solutions Respond to RFPs including preparing customized proposals for top 40 International Chinese brands ( TCL, VIVO, Tencent, Anker, Tik Tok) Build and execute strategic commercial plan, hitting monthly/quarterly targets, building robust sales pipeline and upselling existing clients.

Drive and manage global partnerships interested in acquiring our first party device, location, and apps on device data Sourced new data partners from hedgefunds, geolocation, and ride sharing companies. Integrated global leading DSP, SSP, DMP’s to our Startapp network generating revenue of 5M USD a year. Worked directly with CEO on strategic acquisitions to expand our data offering

Managed and built a team of 10 in Shanghai and Beijing while overseeing all operations, sales, and strategy for the Asia region Established C-level relationships across all of China’s leading internet companies as and adv and pub including Baidu, Cheetah Mobile, Alibaba, Shopee, Built a 20M a year business from the ground up with 150% YoY growth Leading all marketing/PR aspects of the StartApp brand in China from meetups, conferences, networking events to being a top 3 ad network in China.

Employee #1 in Asia In charge of business development for mobile app advertisers and publishers in APAC region

Lead global fund raising for our Mobilechain ICO project including attending blockchain roadshows, meetups, and conferences Successfully raised $3M+ from various funds and blockchain VCs pre ICO Signed exclusive blockchain partnerships with the NBA and Forever 21 committing to using our technology in their apps Worked closely with product teams to develop and launch our the first ever mobile cypto wallet SDK

UCWEB's Flagship product UC Browser is the #1 fastest and biggest mobile browser with over 400 million users worldwide in over 150 countries. **First US Employee hire based in UCWeb HQ** -Managed a media buying team for all of UC Browsers international traffic specifically for countries India, Indonesia, Russia and Vietnam -Strong working relationships with global ad networks such as Airpush, Inmobi, Tapjoy, Buzzcity etc -Compiled a database of ad networks globally and locally according to price, traffic quality and quantity, and app promotion methods -Executed end to end campaign process from account setup, contract agreement to live campaign optimization and analyzing post campaign statistics -Analyzed campaign performance on ad networks and filtered out networks with low user retention rates -Negotiated and allocated yearly marketing budget of $2M USD to top performing ad networks with long term contracts -Good command of mobile application analysis such as Google Analytics, Flurry and App Annie -Spearheaded all technical implementation issues (SDK, S2S, API) with internal/external engineers and partners

Bros Sports Marketing is Taiwan's market leader in hosting sports and corporate events such as 2010 NBA preseason game (Denver Nuggets vs. Indiana Pacers), 2011 MLB Taiwan All-Star Series, Annual Ferrari Rally Event and Amway Family Day. -Project leader responsible for all aspects of 2011 MLB Taiwan All-Star Series event management, including stadium selection/contract negotiations, proposal planning, transportation arrangements for players and hotel negotiations -Negotiated TV/advertising deals with sponsors totaling over $1.1M USD such as Far East Bank, P & G, Coors Light and Volkswagen -Researched and presented new potential sponsors ads packages through TV, newspaper, and internet portals -Led marketing team in designing and presenting promotional events with Gillette involving Robinson Cano of the New York Yankees

-Communicated daily with high level executives regarding option expiry, stock clearance, trade recap, settlements, dividends and confirmations -Customize package and cross sell products to individual hedge funds, high net worth and corporate clients -Closed deals and executed trades for clients worth over $100,000,000USD -Created OTC vanilla or exotic derivative instruments including Cashless Collars, Covered Calls, Combo’s, Equity Swaps, Warrants and Forwards

-Aided in reconciling P&L between traders risk system and firms reporting systems to ensure the accuracy of our client’s portfolio valuation reports -Processed Corporate Actions for securities held in client portfolio, including cash and stock dividends, stock splits, mergers and acquisitions