Jonathan Tice

Founder & Fractional CRO @ FIT TO SCALE

About

I help founders and CEOs build and scale their GTM operations, navigate critical transitions and achieve consistent, efficient growth. I focus on helping firms deeply understand market needs and aligning their solutions to deliver value and meaningful organizational impact. This approach emboldens founders and sales teams, which accelerates sales velocity for both new customer acquisition and retention. With 20+ years of leadership experience spanning sales, account management, customer success, and marketing, I work hands-on with executive teams to build scalable, repeatable systems for growth. Whether developing new business models, mapping customer journeys, pivoting strategies, hiring the right talent, or designing GTM solutions, I bring a proven track record of driving revenue growth and preparing firms for profitable exits—even during challenging market conditions. I combine startup agility with enterprise expertise, having supported 75% of the Fortune 500 with SaaS solutions. My tailored coaching framework empowers teams to expand their sales skills, multi-thread throughout the sales cycle, and celebrate success while keeping ahead of competition. Client Success Highlights: ► Built scalable sales processes that drove 300% growth in new business and positioned a SaaS firm for a 13X topline acquisition. ► Achieved exponential post-sale growth, scaling software sales by 5X and delivering a 4X ROI for investors, culminating in a high-value merger. ► Generated 499% revenue growth in just five years, while reducing acquisition costs (13X ROI) and maintaining an industry-leading 99.5% customer retention rate. ► Transformed go-to-market strategies, exceeding company goals by 300% with new pricing and packaging initiatives, driving 174% ARR growth and 140% net revenue retention globally. Let’s connect if you’re looking to grow efficiently, transition from founder-led sales, or navigate your next growth milestone.

Country

United States

City

Seattle

Industry

Computer Software

Skill

P&L Management, Board of Directors, Revenue Growth Strategies, Sales Process Development, Scaling Startups, Fractional CRO Services, Sales & Marketing Leadership, Startups, Revenue & Profit Growth, Digital Strategy, Search Engine Optimization (SEO), Strategic Partnerships, Pricing Strategy, Revenue Strategy, Sales Leadership, Data-driven Decision Making, Planning Budgeting & Forecasting, Territory Planning, Prospecting Skills, Entrepreneurship

Experience

Founder & Fractional CRO

FIT TO SCALE

2024-7 - Present · 2 yrs 3 mos

Seattle, WA

I work with founders and GTM leaders at pre-seed to Series B startups to accelerate revenue traction, before hiring a full-time CRO, as they expand into new markets or segments, and as they build out their GTM team. As a fractional CRO and hands-on advisor, I help early teams get to the right lessons faster: refining strategy, building repeatable sales motions, hiring and ramping AEs, and winning the deals that unlock momentum for growth, fundraising, or exit. Recent customer work includes: • $0 to $1M ARR in 90 days (ResTech) • Seed to Series B in less than 9 months (UX) • 3× pipeline growth in less than 6 months (MarTech) • Strategic acquisition (B2B Marketplace) • 2 to 12 enterprise sales in 6 months (AppSec) • 2 oversubscribed Series A rounds, driven by revenue velocity I currently support 3 companies as a fractional CRO. I also serve as a GTM expert-in-residence with AI2 Incubator and support Foundations in a similar advisory capacity. I expect capacity for one additional company in Q2 2026. If you’re building and at a key GTM inflection point, let’s connect. More at FitToScale.co.

Strategic Advisor

Outset

2025-6 - Present · 1 yr 4 mos

Seattle, Washington, United States

As Strategic Advisor to the founders of Outset, I help accelerate go-to-market growth, refine pricing strategy, and scale the sales and customer success functions efficiently. I also support the development and execution of a repeatable enterprise sales motion targeting product, UX & insights leaders at Fortune 500 brands. Outset is a San Francisco–based startup using AI to transform qualitative research. Its AI-moderated research platform enables product and insights teams to run hundreds of in-depth interviews and usability tests in parallel - fast, scalable, and respondent-friendly. Backed by 8VC, Outset recently raised a $17M Series A to expand adoption among enterprise customers.

Resident Expert, GTM

AI2 Incubator

2025-3 - Present · 1 yr 7 mos

Seattle, Washington, United States

In house GTM expert and advisor, via AI House, to Ai2 incubator companies

Strategic Advisor

Assertion AI

2026-1 - Present · 9 mos

Advising the CEO of AI2-backed, pre-seed Assertion AI on building the 0→1 founder-led sales motion and creating a repeatable GTM system. • Developed an outcome-first narrative to sharpen ICP, positioning, and “why now” messaging. • Implemented Call 1→Call 2 rigor: qualification, champion/authority mapping, multi-threading, and tight next steps, and translated learnings into pilot/POV packaging (success criteria + ROI proof points).

Strategic Advisor

Metaforms

2024-9 - Present · 2 yrs 1 mo

Working closely with the CEO to accelerate global growth, refine product roadmap strategy, react to market dynamics and develop initial strategic partnerships for Metaforms, the fastest growing AI offering designed to work within market research operations teams existing workflows. Metaforms allows its customers to execute custom research, from proposal to fielding to data processing, at far faster speeds than prior possible enabling greater speed to insight and better service to their customers.

Board Member

Puget Sound Research Forum

2025-2 - Present · 1 yr 8 mos

Seattle, Washington, United States

In my role as a Board Member at Puget Sound Research Forum, I am focused on expanding the organization's impact within the local community of researchers. Specifically I am looking to help serve a wider swath of those involved in research, from founders to product, insights and UX leads of the large technology firms in greater Seattle. The PSRF is a longstanding, active community where those conducting research can connect with peers and mentors to improve research effectiveness, business impact, and grow their skills and knowledge.

Board of Directors

Crowdly

2021-5 - Present · 5 yrs 5 mos

Boston, Massachusetts, United States

Advise and help hands-on with sales strategies, new business motions, partnerships, pricing and packaging, and strategic relationship building.

Member

Foundations

2024-7 - Present · 2 yrs 3 mos

Foundation's is an amazing community for Founders in Seattle, taking up where TechStar's left off. Building in Seattle? Check it out: https://www.seattlefoundations.org/

Executive Member

Pavilion

2021-3 - Present · 5 yrs 7 mos

Greater Seattle Area

Fractional CRO

Clearly AI

2025-4 - 2026-3 · 1 yr

Seattle, WA

Working closely with the CEO to move from Product Market Fit to a repeatable, scalable enterprise sales process from the top of funnel thru to closing large ACV deals with Fortune 100 brands. Backed by YCombinator, Clearly AI automates software security and privacy reviews, driving 90% efficiency gains for teams at Rivian and HID. This enables security and privacy teams to launch more confidently and speed innovation adoption.