Jonathan Mills

Founder and Owner of Wild Oats Housewares (WOH!), an Australian company specialising in the design & development, marketing and distribution of popular eco-friendly housewares brands including Wild Wood (a superb range of beautiful high quality Acacia cutting, chopping & serving boards designed for home chefs) https://www.wildwood.com.au . WOH! seeks to manage popular eco-friendly brands, and has successfully established multiple brands in the Australian market over the last two decades. Wild Wood is a market leading wood brand in Australia, consisting of a broad range of beautifully handcrafted Acacia wood items. WOH! distributes it's products across Australia to independent retailers everywhere including Kitchen Warehouse, Peters of Kensington, The Essential Ingredient, What's Cooking, Cook & Co. Bulmer's Giftware and many high quality independent giftware stores and websites. We can also be found on popular websites such as Amazon, Harvey Norman, and Peters of Kensington. WOH! also supplies commercial wholesalers, restaurants & cafes across Australia.

McPherson's is an importer/wholesaler of kitchen, bathroom and dining products in the homewares industry supplying major retailers across Australia. Turning over A$150 million and employing 100+ employees it was the sectors largest market player. Brands included Witshire, Grosvenor, Strachan, Lady Jayne and Manicare. Jonathan's task was to develop and implement company sales & marketing objectives and strategies to achieve agreed profit and turnover targets. Coach and direct personnel in marketing, selling, product knowledge, new product development, account management, channeling, profit maximisation, inventory control and other internal requirements.

Responsible for developing new markets, restructuring the DTS business and ensuring effective integration between the sales & marketing teams. Also to create strategic marketing and sales plans, setting a base for the company's future growth and dominance in the snack food market.

With a turnover of A$200 million Swift & Moore was the largest importer/wholesaler of spirits and liqueurs supplying the Australian market. Included brands such as Jack Daniels, Smirnoff, Southern Comfort, Tia Maria, Kahlua and Moet & Chandon.

The dominant toy supplier to the Australian market with turnover in excess of A$25 million and including brands such as Monopoly, Cabbage Patch Kids and Trivial Pursuit.

Large supermarket and discount store retailer with significant market share of the Australian market. Buying responsibility included Kitchenware, Cutlery and Glassware categories.