Jonathan Bowman

Little Genius Marketing was born out of my passion for making big marketing ideas accessible to the small and medium-sized businesses that need them most. With over 20 years of experience, I founded Little Genius to empower small businesses and charities to thrive in today’s competitive landscape. We provide hands-on support in online marketing, website optimisation, strategic planning, and more—tailored to the unique challenges that smaller organisations face. Our goal is simple: to help you compete, connect, and grow with confidence.

As CMO for Careers in Sport, I’m focused on driving sales, brand growth and developing our Careers in Sport Group portfolio. Our primary goal is to support students, university students, apprentices, and aspiring professionals to find their first or next steps in the sports industry. Through targeted strategies and compelling event experiences, I'm working to connect the Careers in Sport Group with those eager to make an impact in the industry, creating opportunities and resources that guide them towards a rewarding career in sports and leisure.

Home to globally renowned brands including McVitie’s, Godiva, Jacob’s Crackers and Jaffa Cakes, pladis Global is one of the world’s leading snacking companies, with over 300 years of baking expertise and products enjoyed in more than 120 countries. This role owns the eCommerce strategic direction and implementation for the UK Convenience & Impulse channels, driving digital sales growth, optimising investment between depot and online, and working with partners to maximise eCommerce performance. Alongside this, I am responsible for the creation, ongoing growth and evolution of 'Better Biscuits' — pladis’ UK B2B platform supporting independent convenience retailers — including content development, platform optimisation, retailer recruitment and engagement.

KEY ACHIEVEMENTS: * Part of the Alchemy and Loop Mobile marketing team - leader in the refurbished tech and circular economy with 4M+ devices sold in 4 years - saving nearly 300M tons of CO2! $440M revenue 2023-24. * Driver in the project team to re-launch a new Callisto B2B website, including site-mapping, wireframing, implementing CRO levers, and strict adherence to brand guidelines. * Significant improvements in organic search rankings, moving multiple key phrases from beyond the 100th position to the first page. E.g. elevated "refurbished apple watch" from position 89 to 6.

KEY ACHIEVEMENTS: * Achieved 1650% monthly revenue growth between Jan 2022 and March 2023. * Launched a new stock music subscription product, gaining over 3,000 active subscriptions in the first 12 months. * Grew the customer database by 60% in just over 12 months. * Delivered Lickd’s first loyalty and retention scheme. * Introduced a comprehensive Help Centre platform and trained external support agents.

KEY ACHIEVEMENTS: * Contributed to YOY revenue growth of the Nintendo Store over 5 consecutive years, exceeding €50m during 2019-20. * Delivered Nintendo’s first stand-alone Store brand campaign during Christmas 2020 (TV, radio, digital). * Supported the re-launch / re-brand of the Nintendo Official UK Store as My Nintendo Store in April 2020 (including marketing campaign migration, UX testing and content migration). * Grew the UK Store database to over 1 million consumers.

KEY ACHIEVEMENTS: * Generated €52.8m in booked revenue through UK websites (through traffic generation, conversion and retention), boosting domestic and international revenue across EMEA and ROW. * Contributed to exceeding the collective Avis Budget UK 2013 revenue target by +4.22% EBITDA. * Achieved +17.45% YOY website traffic increase for Avis UK (2012 vs. 2013). * Supported the launch and optimisation of two new websites, including UX testing, content management, CMS migration and on-going multi-variant testing.