Jonathan ROMANO 乔意轩

My responsibilities extend to the Greater China and APAC markets. Particularly regarding Greater China, the synergies across Mainland China, Taiwan, Hong Kong and Macau, and with APAC the dynamism of these markets as growth accelerates.

After leading the LVMH business at Publicis Media China, I was given an in-house opportunity to join LVMH as the Group’s China Media Director supporting +70 Maisons and managing the Group’s official agency of record. As part of the Global Media, Research and Image & Content department, I work in close proximity with the local Maisons, managing the consolidation, control and development of the Group’s integrated media activities from offline to digital, social, including commerce, SEM, performance media, and marketplaces across all business units in China, including both operational and strategic responsibilities which are consistently evolving in the face of a dynamic and changing media landscape. In addition to my branding and performance media responsibilities, I support Maison locally on their local creative and content needs as required with creative and content partners that help Maison develop glo-cal content that delivers global consistency and local relevancy with Chinese consumers.

Leading the single biggest client management role in Zenith, China, with overall responsibility for the output of LVMH Group brands, planners (offline and digital, including SEM), and the integration of specialist units' products. Achievements: 1. Digital innovation for LVMH brands with the "Story of O", the first locally produced content, in short film form, for Bulgari. The campaign won awards, including Top 10 in the 2015 Zenith ROI Excellence Awards, out of 200 entries globally, Gold at 2016 China Media 360 in Marketing Communication Project - Fashion - Integrated Marketing Communications, and shortlist at 2016 Cannes Lions: 1) Media Lions Use of Branded Content created for Digital or Social Media; 2) Entertainment Lions Online Fiction 15 minutes or under in Length. 2. Co-led the LVMH and Tencent partnership, the first for a luxury brand or group. 3. Won silver in the 2016 Zenith ROI Excellence Awards for Guerlain "Ever-Changing Looks" campaign, out of 200 entries globally.

Leading the single biggest client management role in Zenith, China, with overall responsibility for the output of LVMH Group brands, planners (traditional and digital), and the integration of specialist units' products. Achievements: 1. Re-structured the team, to improve the planning output, by integrating the traditional and digital teams with the roll-out of the Digital Academy, and creating "Centres of Excellence". 2. Achieved the highest offline and online client assessment scores up until that time. 3. Nominated for Account Person of the Year in Campaign Agency of the Year 2015.

Leading the set up of Mindshare Luxury, China, working closely with the global team in London to establish luxury credentials and develop new business locally and globally. Achievements: 1. With the leadership of the global and regional luxury teams, acquired the Vertu business globally. 2. Consolidated Ermenegildo Zegna's offline and online business with Digital and Search acquisitions.

Key accounts: L’Oreal Luxe; Ermenegildo Zegna. Combined media spend +US$150m. Key responsibilities: 1. Client satisfaction and growth. 2. Driving channel neutral planning, and proactively leading the overall communication planning process to provide insightful communications plans. 3. Driving digital and content to ensure digital is embedded throughout all plans. 4. Engaging with senior level/C-Suite clients to deliver on media solutions that effectively and efficiently build business and brand value. 5. Building relationships based on trust and real partnerships. Achievements: 1. Leading the business through adaptive strategic solutions, resulting in the team's contribution to making Lancome the #1 luxury beauty brand in China at the time. 2. Core member of the 2013 L'Oreal pitch in which Mindshare consolidated the offline and online business, and I led the Lancome strategy, developing an engaging and resonating media solution through digital and content integration.

Key responsibilities: 1. Main contact to senior clients, proactively leading the business. 2. To be creative, insightful and leverage industry experience to enhance the media efforts of clients and lead the internal Luxe team. 3. Motivate others (internal and external) to think beyond the task at hand to solve bigger issues and grow client business. 4. Deliver higher level of strategic planning, initiative to explore consumer insights / media trends / market dynamics to provide agency POV beyond client’s vision and business prospects. 5. Consolidate relevant resources amongst Group to further strengthen implementation. Achievements: 1. Team awarded Gold level Outdoor Creation Award by China Advertising Magazine for 2012 Lancôme Hypnose Doll Eye campaign.

Accounts: IBM Regional (BRIC markets) Achievements: 1. Launched an online retail store in Australia distributing luxury children's clothing.

Accounts: Seiko Watch Corporation, RaboPlus, Fairfax Digital, Kia Motors. Achievements: 1. Core member of the Fairfax Digital team winning in 2008 a Media Federation of Australia Commendation in Media Entertainment Travel & Leisure for Beat the Odds with RSVP (Australia's largest dating website). 2. October 2008 Awarded Employee of the Month.

Provided support for photoshoots, assisted in development of marketing campaigns, and helped source prospective vendors. Occasionally made coffee runs, too! ;)

Accounts: Estee Lauder Companies, Oroton, Ralph Lauren, Marcs, Jigsaw, Morrissey, David Lawrence, Richemont.

Accounts: Gucci, YSL, ING Direct, Kellogg's, ALDI. Achievements: 1. 2005 Awarded Rising Star Award. 2. 2003 Awarded Best Media Buy of the Year for Kellogg's. 3. Member of the ING Direct team winning in 2003 the Grand Prix and Best Integrated Media Campaign at the Media Federation of Australia for Journey to Work campaign. 4. 2002 Awarded joint first place in TV Buying Course.