jonathan pierce

Managed direct marketing, frequent flyer acquisition and retention initiatives. Launched brand and tactical advertising campaigns. Managed marketing solutions for 6 countries across Europe, including brand-building marketing and customer acquisition initiatives. Managed B2B marketing for UK and Europe, including all direct marketing, tactical offers, product collateral and database management. Launched co-branded credit cards in 5 European markets Launched joint marketing programmes with UK travel agencies, including branch activity, customer promotions and agent incentives.

Responsible for Europe POS marketing activity including brand, advertising, digital, marketing communications, sponsorship, events and promotions. Developed marketing strategy & business planning, leading a team of 16. Evolved the American brand in the UK, within context of the global brand strategy, through introduction of the successful Kevin Spacey advertising campaign. Growth of digital revenue through extensive display & search advertising, in parallel with creation of engaging digital customer content & promotions. Launched social media channels for Europe. Managed media planning for all advertising activity in European markets.

Marketing Manager - Concert (BT & AT&T joint venture) Accepted role in transition and launch team, responsible for knowledge management and marketing communications for Global Finance sector. Developed and launched industry knowledge management program for international sales team to facilitate sales growth and customer relationships.

Devised IP and mobility marketing campaigns to major corporate clients to increase share and revenue. Created consumer partnership marketing solutions with global banks. Managed exhibition from design to launch with responsibility for planning and implementation.

* Marketing Management Graduate Scheme * Developed marketing campaigns for telephony, PC banking and ATM's. * Launched NatWest’s premium telephone banking proposition, managing development of customer collateral and assisting in acquisition.

American Airlines Cargo is a division of American Airlines, Inc., and provides daily scheduled cargo lift capacity to major cities in the United States, Europe, Canada, Mexico, the Caribbean, Latin America and Asia. American provides one of the largest cargo networks in the world, with cargo terminals and interline connections available across the globe.The AA Cargo Sales Force is ready to help you succeed in the shipping industry. From routing to rates, contact our worldwide sales offices to get the information you need. Learn more at: https://www.aacargo.com/utility/sales.jhtml.