Jonathan Odell

• Directed full branch operations, holding accountability for sales performance, profitability, staff management, stock control, and overall operational efficiency. • Reported directly to Group Directors, contributing to strategic planning, performance improvement initiatives, and branch growth strategies. • Developed and negotiated group purchasing agreements for imported and locally sourced products, improving cost efficiency and product availability. • Managed full branch administration, ensuring compliance with company policies, financial controls, and operational procedures. • Controlled branch expenditure and operating costs, implementing measures to improve margins and reduce unnecessary overheads. • Compiled annual sales forecasts, operating budgets, and branch financial plans, monitoring performance against targets and implementing corrective actions where required. • Built and maintained strong relationships with key accounts, ensuring high service levels, repeat business, and long-term commercial partnerships. • Identified and developed new markets, product opportunities, and revenue streams to support business growth. • Maintained stock accuracy and integrity through strict inventory control processes and regular reconciliation. • Worked closely with procurement to monitor stock levels, manage replenishment cycles, and ensure optimal product availability. • Managed stock take planning, execution, and reporting, ensuring minimal variance and strong audit compliance. • Supported and mentored the sales team to achieve sales targets, improve product knowledge, and increase customer retention. • Oversaw fleet management, including vehicles and forklifts, ensuring compliance, maintenance scheduling, and operational readiness. • Drove continuous improvement across operations, sales processes, and customer service standards to enhance overall branch performance.

• Managed operations of a landscaping and irrigation services business, overseeing project delivery, client relations, procurement, and day-to-day business administration. • Provided technical solutions in irrigation and landscaping, supporting residential and commercial clients with system design, product selection, and installation coordination. • Developed new business opportunities through client engagement, quotations, and project consultations, contributing to revenue growth and repeat business.

• Managed contractor operations, store performance, and sales activities, ensuring efficient service delivery and achievement of revenue targets. • Supervised installation projects, visiting sites to monitor progress, ensure quality standards, and resolve technical or operational issues. • Provided technical advice to customers on pumps, irrigation systems, and related products, supporting sales growth and customer confidence. • Supported the design team with technical input for irrigation layouts, product selection, and system specifications. • Managed procurement activities, working with suppliers to source quality products at competitive prices. • Controlled stock management processes, including ordering, minimum and maximum levels, and warehouse coordination. • Planned and coordinated delivery routes, ensuring efficient logistics and on-time customer service. • Managed company vehicles and drivers, ensuring maintenance, licensing, and compliance requirements were met. • Played a key role in establishing and setting up the express store, including layout planning, stock selection, marketing, and staff training. • Supervised sales staff, conducted performance management, and ensured strong customer service standards. • Promoted products, specials, and new offerings to increase sales and customer engagement. • Built strong relationships with contractors, developers, and trade customers to drive repeat business. • Worked closely with buyers to negotiate favourable stock deals and maintain product availability. • Managed key customer accounts, ensuring high service levels and long-term business relationships. • Consistently drove sales growth through technical consultation, product knowledge, and proactive customer engagement.

• Founded and managed a landscaping, irrigation, and horticultural services business, overseeing full operations including sales, project delivery, procurement, finance, and staff management. • Directed all business development activities, securing new contracts, building client relationships, and expanding the customer base across residential and commercial projects. • Managed end-to-end project execution, including site assessments, design input, material sourcing, installation, and client handover. • Controlled company finances, including budgeting, quotations, invoicing, cost control, and debt collection. • Ensured full statutory, legal, and tax compliance of the business, maintaining accurate records and financial reporting. • Negotiated with suppliers to secure cost-effective materials while maintaining quality standards. • Managed stock control, purchasing, and warehouse processes to ensure product availability and efficient operations. • Supervised staff performance, scheduling, payroll, and day-to-day workforce management. • Oversaw fleet management, including vehicle maintenance, licensing, routing, and delivery coordination. • Worked closely with clients, contractors, and developers to provide technical guidance on irrigation systems, landscaping, and site development. • Prepared and submitted tenders, attended site meetings, and managed multiple projects simultaneously. • Designed and implemented irrigation systems, ensuring correct drainage, earthworks, and plant selection for each project. • Led marketing initiatives to promote services, increase brand visibility, and grow revenue. • Established strong long-term client relationships, ensuring repeat business and high customer satisfaction.