Jonathan Hill

I am delighted to be leading Global Division 2 at Innocean focussing principally on the global operations of Genesis.

Head of Global Accounts • Spark44 is a unique agency – a Joint Venture with Jaguar Land Rover. A fully integrated, in-house agency driven by creativity • As well as a raising standards with cut through, effective creative – e.g. Range Rover Sport Dragon Challenge – I was instrumental in defining and leading a new kind of agency with a single-minded focus on one client, pioneering new ways of working • Sitting on the 12 strong Global Management Board, I led the Global Creative Team that manages all the comms channels from websites to Social Media and ATL for both the Jaguar and Land Rover brands • I also led the Account Management team across all of S44’s 19 offices and 1000 people

I combined the role of Head of Global Accounts and MD of the 240 person London office of Spark44.

I led the integrated, 90 person Volkswagen Passenger and Commercial Vehicle Team at adam&eveDDB and Tribal Worldwide London Growing annual income to c.£20million through winning back the Commercial Vehicles Account; re-positioning the London office as the Global Creative Hub; and establishing Tribal as Volkswagen’s partner in digitizing their retail experience Maintained the very high levels of creativity and transfered them into emerging channels such as Facebook, as evidenced by numerous global creative awards Led the development and implementation of global car launches, including two Global Golf launches, and brand campaigns within DDB’s international Volkswagen team – Team Blue Client contacts ranged from the Global Head of Sales and Marketing in Wolfsburg to the MD’s and Marketing Directors of all the leading markets

As well as running the Volkswagen business I was responsible for a Department of 80 people, managing their career development, training needs and remuneration

I joined DDB and Tribal to lead the integrate the Volkswagen account

• Responsible for the Toyota Europe business within the Saatchi network. During this short stay I led the launch of the Toyota Auris

As WCRS expanded into the Engine Group I was responsible within WCRS for the development of the range of communication skills within the agency and to help to broaden its creative output away from traditional channels

I established and ran this highly innovative consultancy creating content for various clients working with a network of creative partners – artists, novelists, photographers, film makers, designers etc For example, we worked with multi-million selling author to create audiobooks for BMW. Our main clients included MINI, BMW UK, BMW AG, Lotus Cars and Lastminute.com

• Whilst at WCRS I was responsible for a number of different clients ranging from Mobil Oil to BUPA and the COI • My main focus became its car clients - the UK and Global Land Rover business until BMW sold the brand to Ford • I then took on the launch of the most iconic British car of all time, the MINI. Developing a new strategic approach to the market in the automotive sector • Whilst continuing to lead this business I also took on responsibility for BMW and ran the two brands in tandem for 4 years • I led the strategic and creative change as BMW transformed from a manufacturer of saloon cars to the maker of saloons, SUVs and sports cars • I was responsible for launches from the 7 Series to the Z4 • Much of my time was spent on diplomatically negotiating the global advertising development system, run out of Munich, to ensure the UK BMW client could produce and run their own work • WCRS was part of the Arnold Worldwide Network and my role in that was to liaise with the Boston office co-ordinate all the international campaigns that ran in the UK element