jonathan evans

I managed the Patient Information Scheme - NAM’s subscription services for HIV and sexual health providers in the UK and Ireland. My role involved building relationships with existing clients to develop member engagement and commitment, identifying potential clients and securing new contracts. I also lead on all marketing and engagement lead with healthcare providers - planning and producing all marketing materials across a range of print and creative online platforms. I successfully re-positioned the Patient Information Scheme’s marketing messaging and implemented a multi-platform campaign incorporating a new suite of written and creative online marketing materials. This increased subscriptions, leading to a total market share of over 65% in the UK and Ireland. I secured 94% member renewals for 2014-15 (13% above target), and increased use of our member extranet by 30%.

I currently manage a small team responsible for developing and implementing PHIN’s communications strategy across all external audiences. We ensure appropriate and consistent messaging across all external audiences, including regulators, public bodies, media, private healthcare providers, professional bodies, and the public.

Project management of priority organisation projects including our regional engagement programme, Health sciences in the NHS and the Pathology Quality Assurance Review. Managing project teams and budgets of up to £70,000. Relationship manager and communications lead for the Community Health Services Forum. Growing membership of the Forum from 25 to over 80 NHS trusts over the course of a year through an integrated communications and engagement campaign. Developing and implementing organisation wide communications channels on the behest of senor officers – including the confederation’s flagship weekly update the ‘Friday Note’.

Relationship manager for religious and belief organisations – establishing relationships with an additional 200 stakeholder groups, increasing the commission’s visibility in the sector. Coordinated the delivery of the Human Rights Review marketing and communications strategy. Led a dedicated team to manage the hugely successful launch event attended by over 100 key opinion formers across the human rights sector and parliamentarians. Designed and delivered all communications to support the launch of the commission’s report into Identity based bullying. Managed the launch event at Westminster Academy with expert speakers including ministers of state. Use of social communications tools, including a digital package with videos taken from the launch event.

Project managing the design and delivery of the ISA corporate website and communications toolkit to a tight deadline, on budget and on brand. This included public facing materials for stakeholder use incorporating factsheets, presentations and a video staring Peter Snow. Managing the delivery of our top-level stakeholder engagement with national bodies – organising and presenting at a series of small discussion groups and one to one meetings. Designed and delivered a series of information sharing and consultation events across England and Wales for upwards of 600 delegates. Secured a number of positive articles in trade press and stakeholder newsletters. Also secured the backing of influential spokespeople to brief in favour for the scheme in the national media. Contributed to ministerial announcements and press releases, alongside reactive presswork and troubleshooting stakeholder queries.

I am responsible for developing and implementing PHIN’s communications strategy for ensuring regular and positive engagement with members, potential members, industry stakeholders and the public.