jonathan cappe

* Led site optimisation and organic audience growth initiatives through daily SEO activities. Developed and executed content strategies to increase discovery of the company’s content in search engines while driving traffic to the site. * Heavily leveraged analytics to inform testing plans, page design and interaction enhancements, content strategies, on-site lead capture and downstream conversion efforts. * Defined requirements for page and site structure. Developed, planned and executed cross-platform content to increase traffic to the website and improve engagement with content. * Worked with digital content and product development teams to develop and execute in-depth plans for structural optimisation of the site. Made recommendations for search engine optimization and content promotion. Key Achievement * Developed the first-ever, full SEO strategy for 10 websites leading to significant increases in organic sessions and leads within just a few months.

* Created websites that were fast-loading, easy to navigate, aesthetically pleasing, accessible and met client needs. Optimised websites to improve rankings and traffic for organic SEO success. * Developed internal applications for customer management. Worked with relevant internal functions to gather and document business process requirements. * Key Achievements * Developed a new website which increased CTR and organic sessions. * In less than 4 months, captured first search positions for the company’s main keywords leading to significantly increased leads.