Jonah Adelsberg

Creative agency telling the visual stories of an artist’s ever-expanding musical and technological toolkit.

• Manages all aspects of represented artists’ and clients’ goals by developing career roadmaps and implementing metricable and achievable strategies for success. • Empowers artists’ ideas by orchestrating innovative and cohesive lifecycle marketing campaigns. Includes sequential campaigns to grow fan acquisition, engagement, and retention. • Evaluates the growth and engagement of artists’ official social channels, using A/B testing to inform future content marketing strategies for community and direct fan communication. • Seeks collaborative and profitable partnerships with brands, A&R’s, musicians/ songwriters, streaming/radio, sync, touring, and promotional opportunities to advance artists’ visibility.

• Sourced, developed, sold, and managed media and event partnerships benefiting the Wreckroom community. • Co-produced a monthly sponsored and ticketed artist showcase series, industry networking events, artist writing camps, and co-produced the Daylight Sessions video series (300,000+ views). • Coordinated internal and external teams, talent, vendors, and staff to ensure successful recordings and activations at Safe & Sound Studios for artist superfans and media packages for record labels. • Ensured all released content and communication was on-brand, consistent in style, quality, tone of voice, and optimized for performance across content channels- online, social media, print, newsletters, video, etc.

• Created and implemented life cycle marketing campaigns and activations with record labels for HBCU college markets. Projects included Trey Songz's ‘Back Home’ album (112M+ streams) and Kevin Gate's ‘Power’ (50.8M+) and ‘Weeks’ (12.7M+) releases. • Co-managed a team of ten agency ambassadors and creatives to facilitate successful client work.

• Worked with artist manager, artist, and publishing company (Prescription Songs) to source production and songwriting sessions. • Expanded artist brand identity by securing brand partners for music release rollouts (2.5M+ streams) • Worked with third-party artists, designers, and editors to create album art and music videos.

• Orchestrated business affairs for Silentó, renowned for the hit single "Watch Me (Whip/Nae Nae)," implementing music video release strategies that garnered 1.5M+ streams on YouTube and secured features on major media outlets, elevating artist visibility and fan engagement. • Directed promotional events, merchandise releases, and tour schedules for affiliated artists while also cultivating brand deals and marketing opportunities for NFL players to enhance their personal brands.

• Sourced graphic designers to create merchandise on par with the legacy of the Grammy-winning band. • Set up instruments/ songbooks and sold merchandise during the band’s residency at The Jazz Standard in Manhattan.