Jon Schebler

Director, B2B and B2C Sales, Marketing & Training — Small Tractor, Turf & CCE @ United Ag & Turf

About

B2B and B2C sales and marketing executive with 15+ years across the John Deere OEM and dealer channel, leading multi-channel revenue growth, digital commerce, key accounts, and sales capability development within large ag & turf equipment organizations. Currently lead commercial and retail strategies spanning outside, inside, retail, and digital sales across compact tractor, turf, and construction equipment portfolios representing a significant share of a $1B+ dealer’s revenue. Known for building scalable growth engines that integrate digital, B2B, field sales, and dealer operations. Career highlights include building one of the highest-performing digital commerce operations in the Deere dealer network, scaling a B2B/key account program from launch to $50M+, and implementing forecasting, incentive, and inventory disciplines that materially improved revenue quality and return on sales. Earlier career with John Deere included product marketing, territory leadership, and dealer channel development roles supporting national product lines and regional dealer performance. Recognized internally and by the OEM as a commercial architect and operator capable of translating strategy into sustained revenue and market share growth across complex dealer networks. Core leadership scope: revenue growth, commercial strategy, digital commerce, key accounts, sales training, dealer channel performance, forecasting, inventory optimization, and incentive design. Master of Business Administration (M.B.A.) focused in Management from Indiana University - Kelley School of Business.

Country

United States

City

Frisco

Industry

Machinery

Skill

P & L Oversight, Revenue & Profit Growth, Channel Sales Development, E-Commerce, Key Account Development, Sales & Marketing Leadership, Inventory Optimization, OEM Management, Cross-functional Team Leadership, Critical Thinking, Business Strategy, Director level, Account Management, Financial Analysis, Business Analysis, Advertising, Analytical Skills, Product Marketing, Sales, Management

Experience

Director, B2B and B2C Sales, Marketing & Training — Small Tractor, Turf & CCE

United Ag & Turf

2022-12 - Present · 3 yrs 10 mos

McKinney, TX

Lead commercial and retail strategy and execution across multi-channel sales organization including outside B2B, inside, retail, and digital sales for compact tractor, turf, and consumer equipment segments within a $1B+ Deere dealer network. Key impact: • Scaled dealer digital commerce to ~$45M annual revenue, now recognized by John Deere as the largest and benchmark online sales operation in the global dealer channel • Built B2B/key account program (United Pro) from startup to $50M+ revenue in three years • Designed and deployed enterprise sales training architecture spanning onboarding, advanced selling, and relationship selling programs across the dealer organization • Implemented forecasting and incentive models aligning pay-for-performance with revenue and ROS targets • Developed store-level inventory management disciplines reducing write-offs and improving turns

Sales and marketing manager, Small Ag, Mid Ag, Turf, CCE

United Ag & Turf

2021-7 - 2022-12 · 1 yr 6 mos

Frisco, Texas, United States

Led segment marketing, sales strategy, digital commerce, and B2B development across multiple equipment categories. • Built digital complete-goods channel to ~$30M in under two years • Launched and scaled United Pro B2B program to $25M+ • Drove market share and warranty penetration growth through value-based selling initiatives • Implemented KPI governance and performance reporting across sales teams

Sales and Marketing manager

United Ag & Turf

2019-2 - 2021-6 · 2 yrs 5 mos

Frisco, Texas, United States

• Built early digital sales capability reaching ~$20M within two years • Established forecasting and incentive alignment practices across segments • Recruited and developed sales leadership talent recognized by Deere as dealer best practice

Founder/Owner

Culture A Day Spa

2018-6 - Present · 8 yrs 4 mos

Frisco, TX

Rated a top spa in Frisco for six consecutive years and recognized as the Best High End Couples Spa 3 years straight. Built and operate premium consumer service and product businesses recognized locally for service quality and customer experience excellence. CultureADaySpa.com

Founder/Owner

KS Esthetics Professional Skin Care

2018-4 - Present · 8 yrs 6 mos

Frisco, TX

KS Esthetics is a professional grade skincare line developed by a licensed Esthetician. The ingredients are cosmeceutical grade and are blended to work synergistically. Meaning every ingredient has a purpose to benefit and improve the skins tone, clarity, texture and fullness. Please visit us at KSEsthetics.com and follow us on Facebook, Twitter and Instagram. Or find KS Esthethics inside Culture A Day Spa in Frisco, TX.

Various sales and marketing leadership roles

John Deere

2008-10 - 2019-2 · 10 yrs 5 mos

Several

Various commercial leadership roles, 2008 – 2019 Progressive leadership across product marketing, territory management, dealer development, and channel strategy supporting compact utility tractor and turf portfolios. Selected impact: • Led dealer channel marketing and sales programs across regional territories • Developed OEM–dealer growth initiatives and national training programs • Reduced consigned inventory 80% in commercial products segment • Led redesign of John Deere B2B website and dealer engagement processes