Jon Laurenson

Marketing and Brand Strategy Business Development Production, Events and Tour Management Achievements • Entrepreneur – bringing multiple brands and business to life through marketing, network, creative direction and product development • Produced and directed premium lifestyle content for Tourism Australia, Tourism Queensland, Tourism WA and WSL world surf league including influencer talent and leading lifestyle brands Billabong, Roxy, Tigerlily • Produced and managed multiple brand athlete and music events and tours to increase brand profile, engagement and profit • Sold in leading Shop Instagram app Foursixty.com to 120+ Australian fashion brands including Spell, Sir the label, Fella, Billabong, One Teaspoon etc.

I help founders, brand managers, creatives and marketeers build trust so they can cut through the noise to avoid pitfalls, align brand channels and realise clarity with confidence to increase momentum.

CHILDE is an independent Australian brand producing premium eyewear handmade in Italy influenced by musicians artists and activists. We want the best for the environment so we use bio and eco-friendly materials to produce our eyewear. The CHILDE eyewear collection is defined by the 2 eco-based frame materials. Childe Hand Made Bio Acetate made from Mazzucchelli M49 Italian bio acetate of organic compounds of wood and cotton pulp fibres Childe Wilde Plant-Based Polymer made from 61% renewable resources

Contracted role for these 2 events:- Event producer, manager and partnership sales for the Australian Surfing Awards 60th anniversary at the iconic Bondi Pavilion on Bondi Beach in February 2024 Event production and partnership sales for Australian Boardriders Battle at Burleigh Heads in March 2024

Sales and Business Development in the region of Northern Rivers NSW and Victoria for the Feels Botanical range of Eau De Vie Australian Grape Spirits.

- Creative Director - Media Content Producer - Influencer Marketing - Digital Marketing - Business Development - Budget Planning - Content Management and Distribution Strategy - Publishing A millennial lifestyle travel and fashion media media platform, inclusive of branded media production, website and print magazine. As the business founder, my role included creative director to concepts to budget planning and influencer marketing. I developed social media content and strategies for millennial lifestyle brands including Roxy, Billabong Womens, Wrangler, Santa Cruz, Rusty and Tigerlily along with Tourism Australia, Queensland Tourism, Western Australia Tourism and Tourism NT

- Creative Director - Producer - Social media Creatively concept, develop and produce destination experience stories integrating WSL athletes into short films to deliver local event sponsors and WSL more ROI from the primary athlete stakeholders on location. The objective of creating "backstage" cultural content of the World Surf League with athletes Stephanie Gilmore, Griffin Colapinto, Leonardo Fioravante, Josh & Sierra Kerr, Owen Wright & Matt Wilkinson within the local environment worked beautifully. The short films provided the consumer audience & event sponsors outstanding web and social content that highlighted the brand and athlete persona's authentic on tour experiences in local culture. We produced 16 short films in 8 weeks across 4 events. Examples:- • Cascais Womens Pro – Steph Gilmore and Mikey Wright Lisbon street art tour • Cascais Womens Pro – Courtney Conlogue backstage profile with coach Luke Egan • Billabong Mens Cascais WQS Prime - Backstage in Cascais with WQS surfer Lliam Mortenson • Billabong Mens Cascais WQS Prime - Giving Back in Cascais with Griffin Colapinto and Leonardo Fioravanti • Rip Curl Meo Pro – Peniche – 4 an Ocean Free of Plastic with Connor Coffin and Matt Wilkinson • Nazare WSL Big Wave event – Josh Kerr’s day in Nazare • Nazare WSL Big Wave event – Joao Macedo profile

- Sales - Business Development I established the Foursixty.com brand and service to be the leading Shop Instagram app in Australia. Over 18 months I signed over 280 brands to Foursixty including fashion and youth culture industry leaders Spell, Seafolly, Billabong, Tigerlily, First Base, Fallen Broken Street and Electric Visual. Foursixty.com - creating Shop-able social media/instagram galleries in your website. For those brands and retailers that live by the almighty social media sword in todays Instagram crazy world we live in. Your followers and customers want to shop exactly what they see on Insta - Foursixty lets them. Turn your insta into a shop-able social media gallery for your online store.

Help small business think outside the square and find more big picture opportunities. - Creative and strategic marketing. Brand building. - Campaign strategy and execution. - Brand asset creative, content production. - Strategic integrated marketing to realise full sales and revenue opportunities. - Strategic operations review. - Innovative marketing solutions. - Event production and management. - Athlete management. - Global network.

Developed Brand ID and restaurant sustainable seafood menu and margarita bar theme.