Jonathan Dickson

Directed visual strategy and execution for a variety of integrated advertising campaigns for clients in entertainment, technology, and b2b, including Disney, Cisco, and Marvel Studios. Elevated our service offerings and capabilities in brand consulting and development, bringing new processes for strategic design, implementation, and performance creative. Developed a team of junior designers, through creative review, training, and mentorship.

Led a department of 14 managers and designers creating leading-edge digital advertising experiences across 50+ clients, while streamlining creative processes, setting key performance indicators and fostering employee growth, wellbeing and development

Developed brand strategy and brand identities for various e-commerce products and startups, such as Born Primitive, Smart Cups, Statlas.io, PSUDO Sneakers, etc. Created brand identities that were performance based for digital marketing/advertising best practices, in line with customer and market research. Facilitated workshops to get to the core of business needs, addressable market, mission, values and design aesthetic. The work being displayed and implemented across advertising campaigns, web design, motion graphics, print media, UX/UI, logo design, environmental design, photography and studio production. Developing processes and structure for a new department lead to $445K in new revenue and set clients up for success, furthering their commitment to the CTC ecosystem and service offerings.

Designed and created paid performance ad campaigns, for eCommerce brands. Introduced a new workflows and processes to include motion graphics ad types matching the trends in the industry. Shot and produced assets needed to bolster campaigns and increase ad volume. Worked directly with clients to create ads that pushed the brand image while also driving action to acquire customers. Gained a deep knowledge of paid social advertising across platforms and how creative impacts sales performance becoming Facebook Blueprint certified. Ideated designed and created email flows and campaigns to further clients' business objectives.

Lead graphic designer over 5 Campuses with over 6,000 attendees and marketing that reaches all of Orange County, Los Angeles, and Charlotte, NC. Gave creative direction to teams of designers, photographers, and artists, in order to unify various brands and visual aesthetics across campuses. Ideated with conceptual thinking in order to make communication as clear, concise and efficient as possible. Work ranged from Print, Photography, Video, Digital, Environmental, and Production Design.

I became the Senior graphic designer maintaining Recon's own brand, for web, print, RFPs, and back end portal design. Worked on client projects throughout the process of design, mock up, and production for a wide range of compelling promotional products from apparel, print, swag, trade show displays, retail fixtures, presentations, and digital kiosks to name a few. Clients included but not limited to, Boost Mobile, Virgin Mobile, GoPro, Old Smoky Moonshine, Yamaha Motors and Oakley.

Oversaw all creative design elements implemented into print of a bi-semester campus magazine.