Joseph L.

- Optimized internal call campaigns by learning basic SQL and developing data remonetization strategies to support 100% revenue growth in the first year. Supported growth of company headcount by 400% within 18 months. - Collaborated with data scientists, developers, and integration specialists to create profitability in existing real-time bidding lead marketplace. - Acquired highest-yielding data source in company history, monetized the data by uploading directly to external contact center platform, optimized the contact center campaign by proactively monitoring key performance indicators. - Scheduled and attended demonstrations with SaaS companies which could add value to internal products, negotiated pricing and oversaw technical integrations. - Worked closely with developers to improve reporting and functionality on internal UI.

- Responsible for monetizing and building internal products (www.sba.com - www.debtsolutions.com). - Implemented lead buyer integrations to provide maximum coverage for internal products. - Implemented affiliate integrations to drive traffic to internal products. - Optimized monetization of internal products to ensure peak performance for all affiliate traffic. - Tracked and analyzed performance metrics.

- Designed and launched internal outbound call center campaigns. - Acquired new data sources for all campaigns. - Monitored and optimized existing data sources. - Tracked and analyzed metrics, created and managed sales forecasts and quotas. - Wrote scripts for and built interactive voice recordings. - Implemented all API integrations for data sources and advertisers.

- Hired and trained affiliate managers. - Managed affiliate team to grow affiliate-generated revenues. - Developed affiliate marketing strategies to optimize revenue growth. - Tracked and analyzed affiliate performance metrics, along with overall P&L. - Proactively monitored traffic, blocked problematic sources. - Worked closely with advertisers to meet affiliate KPI's.

- Defined software specifications and implemented technology for all contact center requirements. - Recruited, trained, and managed 50+ customer service representatives. - Wrote scripts and trained agents for all campaigns. - Responsible for appending upsell that increased yearly revenue by $1mm. - Built interactive voice recordings for each campaign as needed. - Handled software integration for publishers and advertisers. - Tracked and analyzed metrics, created and managed sales forecasts and quotas.

- Recruited and worked closely with affiliates to assist in growing affiliate-generated revenues. - Monitored and analyzed affiliate marketing strategies to optimize revenue growth. - Produced and supplied creatives, accounts, and reporting to affiliates as needed. - Monitored all affiliate marketing campaigns for compliancy. - Proactively monitored traffic sources on all campaigns.