John Theodore Gulland

With over 15 years in digital marketing, design, tech, and innovation, I'm thrilled to announce I'm now voyaging ahead with my own agency.

• Senior Manager – Working with c-suite to develop and execute plans. • Marketing – Hands on experience with all inbound / outbound lead generation. Key areas being, website (personally designed and built), brochures (using Adobe products), interactive materials (Clearslide) and 3D content generation (Sketchup + VRay) for content marketing. Still maintaining one of (if not the most) competitive ad campaigns (Google Ads) in the sector, in the South East. • Digital Solutions – Helping departments select / train / deploy various IT solutions, including Recruitment Solutions (Indeed etc), Asset Management (Excel + Basic Databases) and Surveying Software’s (BIM related software’s). • Recruitment – Hands on experience with advertising jobs and filtering applicates for various roles in the company.

• Rebranding - Company logo and marketing materials. • Website - Personally designed and built a new website. • Advertising - Used online advertising platforms (Google / Bing / Facebook / LinkedIn) to generate leads for conversion. This soon became one of, if not the most competitive ad campaigns in the whole of the south east for this sector.

Using SketchUp to 3D layout the house, I managed contractors and worked with builder friends to renovate a 200m² Edwardian property. My hands on / DIY experience includes: • Installation of wet underfloor heating - Over 1 mile of pipe, 2 X 11 port manifolds and 11 stats (Robbens Systems). • Floor sanding and varnishing. • Joist based PIR underfloor insulation installed. • Installation of a new bathroom and general basic plumbing around the house. • Painting & decorating. • 1001 gardening tools.

Reporting to the CEO with guidance from the Head of Strategy and General Council, I worked with all key stakeholders within the company. Main goals revolve around client acquisition (for new business). I headed up the Marketing team which consisted of two Execs immediately under my supervision. During my time at Userfarm I helped develop the business by: • Developing marketing strategies that created high quality leads (meetings for sales managers) in order for sales managers to then close. The following are just some of the well know clients that our team opened and closed during my time: Samsung, Iceland, Sony, Dainese. • Creating a new website and marketing materials with internal resources to help support online presence and sales teams (in five languages). • Supporting excs with their queries and ensuring a solid unit was maintained. • Working with senior management regarding key decisions and planning. • Rekindling and migrating the CRM to maximise visibility, insights and reporting for senior management.

Fieldwork Education (now part of Nord Anglia Education) provides curricula for over 1600 schools in 85 countries around the world. Within this role I actively collaborated with the marketing team, managers/ directors, and the sales teams to create effective campaigns for new and mature products and services. By creating appealing, useful content, and providing it through multiple channels we increased engagement to the markets that mattered. Through analysis and segmentation of new and existing markets, we generated an average of 80% high quality leads. I took a hands on approach to this role, and know the following in detail; • Website optimisation - Constant A/B testing for best conversion rates, SEO implementation (gaining 1st positions), specialised landing pages for tailored segments (adding personal context), decreasing Alexa rank from over 1mil to under 500,000, increasing time on site to 4 mins+ and an average of 4+ page views per session, improved user journey to segment relevant markets. • Google Adwords campaigns - Use of all targeting functionality available, constant A/B testing, averaging 3% conversion rates to leads despite having large enquiry forms. • Email marketing - Reaching new markets and warmed leads to conversion, greatly increased engagement through detailed and logical segmentation. For leads we averaged 20% open rates with 50% click rates once opened. • External advertising - Increased high quality relevant traffic through selection of advertising slots that gave maximum impressions and conversions. • Print advertising - Gained exclusive advertising slots to generate awareness for UK and international markets. • Social media - Working with social media teams, we created engaging white papers that created a buzz with existing members, added personal character to the company, and increased awareness.

Within this position, I liaised with national and international customers, to create strategies to push their web presence forward. These strategies included the analysis of digital marketing channels and potential growth areas. I would negotiate prices and then monitor the work through production, and beyond. I would then be in charge of reselling to the client. I connected on a personal level with the customers in order to keep a sound relationship, which helped maintain a constant flow of work that generated profitable, sound websites. I was the Account Support Executive who was in charge of all the CMS clients for G-Forces. There were over 400 clients, with help from other team members.

Working hand in hand with Marketing team, we created sites with maximum SEO exposure. Technically we created light weight, cross browser supported styling, for both new design templates, and fixes for broken web pages. I worked closely with the Lead Designers to ensure future expandability and compatibility.

The goal of this department was to gather information from the client, and then to reflect their methodology into the design work. My key goals were to create an aesthetically pleasing web experience, which creates a smooth and seamless conversion to corresponding web pages. Priority of content and usability is of utmost importance to ensure the content is clear and directs traffic to relevant pages (conversion pages).