Johnston Chen

Analog Semiconductor Corporation (ASC) is a cross-border semiconductor holding company, with two subsidiaries: AnalogSemi Inc., an AC-DC product company with proprietary HV BCD technology; and iPower Semiconductor, an innovative power semiconductor company focusing on the next generation IGBT and advanced MOSFET technology development. ASC has also established an M&A platform, including global semiconductor deal structural evaluation and negotiation of the divestiture of BU or privatization of listed companies. ASC management team has access and relationships with board members and executive members of many companies in the United States, Europe, Taiwan, Japan, Korea and Israel. ASC has an extensive pool of management-partners that were former C-level executives or current board members at several listed semiconductor companies. These Executive-in-Residence (EIR) serve as advisors and ready for appointment to manage portfolio companies after acquisition or investment. ASC has formed strategic partnerships with several corporate partners in the United States, Taiwan, and China, to do joint investment or buyout-takeover of M&A deals. In addition, ASC has an affiliated Private Equity "Visionmax 2030" Fund (a $700M USD fund size), with offices in Saudi Arabia (Riyadh & Jeddah); Shenzhen, China and Silicon Valley. The Fund focuses on investment, M&A of semiconductor companies globally.

Serving in board advisory and consulting role, leveraging my experience from start-up companies and senior corporate management roles in public listed companies, providing guidance and mentoring growth oriented organization in the high-tech hardware and software industry, including semiconductor IC design house, consumer electronics, and system application integration. Advising venture capital firms and private equity fund on technology M&A deal. Assisted VC portfolio companies, including Richwave Technology, Sentelic Corporation, Sync Power Corp., Aptus Semiconductor. Served as advisor at several municipal PE Funds in China, as well as advisor of several start-ups, including Cambridge Electronics Inc., Advanced Sensor Integration, Inc., Yangzhou Zijing Techology, M1905 Technology; and board member at AnalogSemi, Inc.

Raised over $15MM fundings from venture capital firms, including VentureTech Alliance, H&Q Asia-Pacific, CDIB/CVM, Hotung Venture. Guided company from a Silicon Valley based start-up with three co-founders, and built it into an 80+ employees with cross-border subsidiaries in Japan, Taiwan, HK and China, with revenue reaching $20MM run rate and a profitable operation. Became the largest worldwide Class-D Audio chip supplier to the LCD-TV/monitor market, and a leading power management IC supplier to OEMs of mobile phone, set-top-box, iPhone/iPod docking, USB & wireless speakers, WiFi routers, and game consoles. Formed strategic partnership with Broadcom as its worldwide preferred PMIC reference supplier. Major global customers included Apple, Samsung, LG, Matsushita, Sony, Nintendo, HP, Fujitsu, ViewSonic, Philips, iHome, Vizio, Softbank, NTT-Docomo, etc. Company successfully exited with the acquisition by Diodes Incorporated.

Executive partner of US Investment firm, managed $800 million private equity fund. Served as co-head of semiconductor investment team in US-Taiwan-China deals. Set up initial phase of Crimson China office and recruited operation team based in Shanghai. Served as board members or in advisory roles in start-up companies, including Bravo Technology (RF transceiver IC), I@Box (Internet Appliance), Accelerant Inc. (TV system-on-chip), Gorilla Chip (embedded micro-controller), etc. Public presentation and speaking engagement at CASPA, NACSA, etc. Served as board members and incubator of Power Analog Microelectronics until its successful launch.

Appointed as senior advisor by CCID, media and policy section of Ministry of Information Industry (MII) to provide recommendation to formulate strategy for China semiconductor industry. Promoted China policy to semiconductor companies in Taiwan and Silicon Valley. Set up GPRS test trial verifying 2.5G connectivity to China Telecom and China Mobile in Beijing, Shanghai and Shenzhen. Assisted MII in selecting and awarding servo controller IC to DMD for IC development.

Invested and appointed by ESS Technology to head up Internet Corporation, with an operating subsidiary, China E-Commerce Technology (CECT) company, for joint development of online payment gateway, linking DVD/STB system hardware with PRC top-tier OEM partners, including Shinco, Malata, BBK. Pioneer and first to receive PRC government approval to partner with China Telecom, China Merchant Bank, Everbright Securities, China Communication Stock Brokerage, China Postal Services and Union Pay for seamless integration of China's first online payment for e-commerce applications, including stock trading, banking transactions, merchant payments and shipments, inter-banking transactions (pre-Visa/MasterCard usage in PRC). Co-developed with Japan Access Technology to deliver SSL with Java Script functions for HTML and browser O/S porting to company platform, with successful launch of web-payment systems DVD/STB distributed through banks and security brokerage firms in Guangzhou.

Appointed by Chairman and CEO as VP of Consumer Electronics and Internet Appliance division, heading up staff of 120 including sales, marketing, application, software and system integration, responsible for over 80% of company's $450M revenue with gross margin of 48%. In charge of the "Venus" project, a Microsoft joint-development to launch Window CE-based STB-VCD/DVD, world's first non-PC platform for consumer internet market in China. Built up strong relationship with China government (Ministry of Electronics, Ministry of Information Industry, and China Standard Committee), and helped established China's first national standard for digital video format known as Super-VCD, which was also adopted by the DVD consortium.

Established company's Asia sales organization from scratch and contributed 85% of company revenue, ramping from $20M to $150M within 12 months, capturing worldwide market shares of over 90% in notebook PC audio market and 50% audio soundcard market, resulting in ESS going IPO on the NASDAQ in 1995. Instrumental in IPO to successfully raise over $120M, the second largest IPO that year and the largest IPO in history for a semiconductor company. Later work as company spokesperson and hosted frequent roadtrips with Wall Street analysts to visit OEMs and major partners. Formulated strategy to enter MPEG market in 1996 and successfully captured worldwide VCD and DVD market over 50% by 1997, tripling company revenue to $450M the next 2 years; and became corporate officer and members of senior executive team.