Hao Xu

Hao Xu

Vice President Marketing, Greater China @ Sephora China

About

holistic capacity on brand marketing including budget and rolling forecast planning, scenario analysis on consumer / market / competition, product line strategy, communication / advertising strategy, and sales / promotion strategy, with good analytical skill, interpersonal skill, and also microsoft office application. Specialties: advertising, atl, budget planning, budgeting, concept development, crm, data analysis, market analysis, market development, market research, marketing, marketing management, microsoft excel, microsoft office, microsoft powerpoint, microsoft word, negotiation, organizational skills, positioning, press releases, promotional materials, relationship management, retail, sales, strategic, upgrades, web site production,

Country

China

City

Jing'an District

Industry

Apparel & Fashion

Skill

品牌管理, 数字营销, 品牌战略, 顾客洞见, 营销策略, 市场规划, 产品开发, 策略

Experience

Sephora China

Vice President Marketing, Greater China

Sephora China

LinkedIn
2024-11 - Present · 1 yr 11 mos

中國 上海市

Head of marketing - Greater China

Beiersdorf

Nivea Marketing Vice President

Beiersdorf

LinkedIn
2022-12 - 2024-11 · 2 yrs

中國 上海市

Head of Nivea marketing - China

Crocs, Inc.

Senior Marketing Director

Crocs, Inc.

LinkedIn
2020-4 - 2022-11 · 2 yrs 8 mos

中国 上海市

Head of Marketing - China

L'Oréal

Marketing Director

L'Oréal

LinkedIn
2018-4 - 2020-4 · 2 yrs 1 mo

shanghai

Head of Marketing - L'Oreal Paris Hair Care

Unilever

Associate Global Brand Development Director

Unilever

LinkedIn
2015-8 - 2017-6 · 1 yr 11 mos

London

Oral Care - global marketing of Zendium brand, including brand positioning, new product development, assets creation, and global expansion.

Unilever

Senior Brand Development Manager

Unilever

LinkedIn
2012-4 - 2015-7 · 3 yrs 4 mos

Shanghai

Oral Care - In charge of brand positioning, new product development, creative assets, and long term strategy of Zhonghua toothpaste.

Johnson & Johnson

Brand Manager

Johnson & Johnson

LinkedIn
2006-7 - 2012-3 · 5 yrs 9 mos

Shanghai

Start from marketing management trainee, with experience of field sales, marketing research, and brand marketing of Johnson’s Baby & Acuvue.

Education

Tsinghua University

Tsinghua University

LinkedIn

Chemical Engineering

2004 - 2006 · 2 yrs
Tsinghua University

Tsinghua University

LinkedIn

Chemical Engineering

2000 - 2004 · 4 yrs

Hao Xu's Contact Information

Email

******@***.com

Phone

(**) *** ****

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