johnny walker

client relations manager at trend offset printing

About

Over 20 years managing and developing retail advertising and marketing campaigns in addition to nearly 20 years managing and assisting major retail accounts with their newspaper insert, catalogs, and direct mail printing needs and strategies. I have bought printing and other media, directed retail photo shoots, design teams. Directed television and radio commercials. Managed and implemented multi million dollar retail ad budgets and have worked with a variety of vendors to secure and utilize coop money to support these budgets. My retail experience and key position at Trend allows me to continue to work with retail accounts as a consultant as well as key liaison with the print plants. My motto is "Trend issues the paycheck, the customer signs it". That's how I work.

Country

united states

City

frisco

Industry

printing

Skill

print management, offset printing, direct mail, digital printing, direct marketing, advertising, variable data printing, pre press, email marketing, account management, new business development, catalogs, b2b, project management, customer relations, wide format printing, marketing strategy, color management, packaging, customer service, sales, marketing, integrated marketing

Experience

client relations manager at trend offset printing

trend offset printing

2001-3 - Present · 25 yrs 7 mos

* As one of the leading full-service commercial printers in North America, we specialize in web offset printing of publications * magazines, newspapers, catalogs, advertising and government communications. Our state-of-the-art equipment produces high quality heat-set and cold-set printing—all under one roof.Our plants are strategically located in Los Alamitos, California (company headquarters) * Carrollton, Texas (suburban Dallas) * and Jacksonville, Florida. We have created a national platform of customer-focused print solutions by replicating our best practices at our plants across the country.