Johnny Nwankwo, MFA

• Cultivated relationships with magazine editors, stylists, influencers, and industry professionals to amplify brand messaging and secure positive media coverage. • Managed product sample requests, press pulls, and shipments, ensuring accurate inventory tracking and media coverage reporting. • Created media kits, press releases, and talking points to support outreach efforts and foster strategic influencer collaborations. • Directed affiliate marketing campaigns, building partnerships and analyzing performance data to achieve a 300% year-over-year revenue increase. • Monitored and reported on digital marketing performance, serving as a communications liaison with PR agencies to align brand objectives.

• Created media kits, press releases, creative briefs and talking points for outreach, while managing influencer relationships and coordinating strategic collaborations. • Maintained marketing calendar and regularly reported on digital marketing performances. • Managed community engagement on social media by regularly answering questions, relaying customer inquiries to key departments, and de-escalating customer issues

• Managed shipping, receiving, returns and exchanges. • Organized stylist sample press pulls for red carpet events and magazine editorials.

• Handled shipping, receiving, any. returns, or exchanges with operations & sales team. • Picking, packaging and wrapping eCommerce orders to customers. • Processed 100+ eCommerce orders, daily. • Picked and processed inventory for online orders, returns and in-store order

• Served as a liaison and facilitated communication between the stockroom and shop floor operations. • Provided ongoing sales support to a 20-person sales team; restocking new product, maintaining stockrooms, shipping and receiving online orders, merchandising boutique floor, complete price changes on merchandise, participate in inventory counts and wrapped customers’ merchandise. • Delivered exceptional customer service standards and a personalized experience for all customers • Merchandised and photographed product assortment on sales floor for reference when closing and opening the store.

• Represented House of Sillage luxury fragrance brand at Neiman Marcus in Beverly Hills, CA. • Cultivated established client relationships and introduced the brand to local and international clients. • Merchandised the product line according to company standards for both Women’s and Men’s cosmetic line. • Partnered with the Beauty Department Manager on visual representation, shop maintenance and special events. • Collaborated with Sales Associates with tailoring their customer pitches and storytelling to improve conversion.

• Managed Nordstrom’s visual standards by conducting window display change outs and mannequin updates with current season product or new merchandise shipment. • Maintained knowledge of fashion trends, consumer insight & demographic to create appealing fashion looks for window displays. • Partnered with Nordstrom Corporate and visual team to implement monthly window installations and in-store event installations. • Assisted with floor moves in all departments by changing and/or moving fixtures, updating mannequins to represent new product moves and merchandising according to company directives.

• Achieved 108-200% of sales goals by utilizing Omni-channel selling tools to effectively promote merchandise and in-store services. • Strengthened client relationships through personalized follow-ups, managing contact information, and coordinating special gifting initiatives, product launches, and exclusive event invitations. • Resolved all client issues with a focus on providing an exceptional customer experience. • Merchandised shop floors by replenishing product assortment and kept a highly organized appearance of the department.

• Created and edited marketing materials, including flyers and brochures, to support campaign objectives. • Analyzed social media performance and market data, delivering detailed reports for internal meetings. • Managed product inquiries, processed online orders, and maintained website updates, enhancing user experience and functionality. • Generated monthly reports on marketing campaigns and website performance, driving strategic decision-making.

• Organized company meetings by preparing all material, taking notes and managing presentations. • Coordinated company events by preparing invitations, monitoring budgets, and arranging venue walk-throughs. • Answered inquiries from clients through email and telephone. • Responsible for monthly reports on marketing campaigns and website traction. • Scheduling conference calls and meetings for Chief Executive and Marketing Director with external partners and freelancers.

Relevant Coursework: Marketing Strategy, Retail Strategy, Merchandising Principles, Product Planning & Sourcing