John Graff

• Instruct undergraduate and MBA students in Business & Corporate Strategy, focusing on industry analysis, firm analysis, competitive advantage, differentiation, diversification, M&A, alliances, and global strategy. • Developed and implemented innovative teaching methods as a member of the Faculty Working Group on AI in Teaching & Learning. • Engaged with Honors sections to enhance student learning experiences, fostering critical thinking and strategic analysis.

Teaching a graduate course on Corporate Growth Strategy as part of the McCombs MBA program. We focus on different growth strategies, strategy implementation tools, and both successes and failures. Class is built around actual business case studies so students are immersed in actual situations to best understand some of the conflicts, challenges, pressures and uncertainties that management teams face.

As summarized by Dean Mills: “In just a few months, (John) onboarded multiple new employees to the CMCO team, launched long-term enrollment marketing plans, optimized agency work, and opened communications with and across the college resulting in productive collaborations. A standout among his many accomplishments was leading the news announcement on the passing of Red McCombs. John moved swiftly at bringing the team together to publicize thoughtfully-written messages across web, social media, email marketing, and print—all in just eight hours. He demonstrated grace in challenging moments and always maintained a professional calm and cheerful advocacy for UT and McCombs. These were all highly valuable to our school and university.”

Contract consulting work, including marketing strategy and planning, product growth strategy, communication plans, go-to-market strategy, mergers & acquisitions, startups/early stage growth advisor

Sonim Technologies is a leading provider of ultra-rugged handheld mobility devices and solutions designed for workers physically engaged in their in their work environments, often in mission-critical roles. As CMO, responsible for all marketing and product management, including corporate marketing, digital marketing, social media, carrier/channel marketing, solution/industry marketing, and more. Oversaw launch of SonimWare software that delivered significant customer value while increasing loyalty. Launched digital marketing efforts that led to significant growth in web traffic, inbound demand gen, and a doubling in social engagement. Coordinated a new product roadmap for new line of rugged products.

Uhnder is a mmWave technology company focused on developing CMOS-based high performance, highly integrated solutions for Sensors & Communications, with the first product focused on automotive/ADAS radar and related applications.

Manage rugged tablet business and drive rapid integration of former Xplore Technologies business

Responsible for the development and execution of NI's corporate marketing strategy for its software-based platform, including global brand development and oversight of global campaign planning, execution and measurement processes. Partner with sales, product marketing and regional marketing leaders to shape global campaign themes.

Responsible for Sales, Marketing and Support for North, South and Central America. Implemented first account-based sales/marketing efforts. Pioneered selling enterprise software agreements.

Responsible for global marketing efforts, including marketing communications, brand management, web/social media, customer operations (CRM, SFA, customer database), pricing, and investor relations

Responsible for global marketing communications efforts, as well as personal involvement in starting up our web site, ni.com

Various product management and product marketing roles for both software and hardware products. Included product strategy, product roadmaps, market analysis, marketing strategy, and marketing planning.

Technical support, customer assistance, and customer training for software and hardware products used by engineers and scientists.

Provided business insight and advice for SaaS startup focused on cloud-based solution for business intelligence. myDials was acquired by Adaptive Planning in Sept, 2012.