John Greenwood, MBA

I lead enterprise strategy work when the problem is ambiguous, cross-functional, and strategically important. My role is to create the structure leaders need to make better decisions: clear problem framing, strategic options, business cases, operating implications, stakeholder alignment, governance, and executive-ready narratives. Current work spans AI-enabled transformation, business model innovation, strategic partnerships, operating model design, GTM strategy, and emerging technology strategy. Recent initiatives include build-buy-partner innovation governance, enterprise GenAI and Agentic AI strategy, new partnership/growth models, and operating model recommendations for large-scale business segments. Scale of Impact: - Strategic partnership work leading to a pending $600M+ deal - Identifying $2.5B+ in new revenue opportunities - Organizational re-design for a $16B segment - Leading Executive and Board-level strategy discussions

Led internal consulting engagements focused on growth strategy, competitive strategy, scenario planning, war-gaming, and value capture. This role sharpened my ability to move from ambiguous market signals to practical strategic choices that senior leaders could act on. Representative work included competitive war-gaming, strategic growth playbooks, emerging technology threat analysis, recession-impact modeling, and executive reporting used across the business. Scale of Impact: - Strategic playbooks supporting $900M+ in revenue growth across new and core products - Recession-impact modeling and reporting used by hundreds of executives - Facilitating competitive strategy and war-gaming with EVP/SVP leadership teams

Selected for AT&T’s accelerated leadership rotation program, with roles spanning retail transformation, executive operations, and frontline network leadership. This experience became a defining part of my leadership philosophy: strategy has to survive contact with operational reality. Roles held: Business Strategy Lead — Retail Transformation Chief of Staff — Consumer Wireless Marketing SVP Network Operations Manager Scale of Impact: - Multi-year retail transformation tied to $1.3B in incremental revenue and $200M in operating income - CMO-level executive operations, storytelling, culture transformation, and reporting simplification - Frontline leadership of 14 Network Operations Center technicians - Customer service curriculum adopted by >1,350 employees globally

Engaged as an independent consultant to advise a healthcare technology leadership team on scalable operations and talent strategy. Designed an operating structure, compensation model, and early-career talent pipeline to support growth. Scale of Impact: - Executive leadership team advisory for healthcare technology firm - Operating structure and compensation model to support scaling - Early-career talent pipeline built with Vanderbilt and Belmont Universities

Promoted into a senior-level internal consulting role after two years during a period of rapid company growth. Led cross-functional projects focused on performance improvement, productivity, employee engagement, and operational effectiveness. Scale of Impact: - Customer close rates improved by 19% - Customer re-engagement improved by 50% - Service availability improved by 132% - Production increased by 40% through team-building, talent development, and operating rhythm improvements

Held progressive early-career roles across sales and retail/store management. As General Manager of a Pizza Hut location, managed a team of 22 direct reports with responsibility for P&L, inventory management, grassroots marketing, customer experience, and local operating performance. Scale of Impact: - Operational turnaround of an underperforming location, moving the P&L from net loss to profitability within 3 months - Team leadership for up to 22 direct reports - Local P&L, inventory, marketing, and operating responsibility

Honors Graduate | Merit Scholar National Speaker's Association Scholarship Recipient

Summa Cum Laude