John Gerstner

Financial services executive experienced in financial planning and marketing of life, health and worksite insurance solutions to businesses and individuals.

• Directed the redesign of the Florida Blue intranet that measurably increased usability and employee understanding and engagement with strategic initiatives. • Provided strategic professional consulting to business unit leaders that helped them successfully execute multiple change management initiatives resulting in cost and revenue improvements. • Led comprehensive communication research including focus groups, surveys, and user metrics to introduce new intranet and internal communication features and processes. • Built stakeholder alignment and engagement with organizational transformation initiatives through clear and creative multimedia storytelling.

• Created a growing, internationally respected online peer learning network with communities of interest on all corporate communication topics, years before social media technology was invented. • Generated expanding year-to-year revenue gains by producing unique and high-quality webinars and national conferences on best practices in corporate communication. • Helped corporate communication executives learn and share best practices through training events sponsored by Coca Cola, Cisco, AT & T, Pfizer, Con Edison, Applied Materials and other organizations.

• Launched and managed an award-winning internal communications program for 45,000 employees that built pride and esprit de corps and helped the company transform into a diversified, global Fortune-100 company. • Led diverse, global team to launch one of the first company websites and intranets that expanded brand reputation and employee engagement. • Authored and marketed Genuine Value: The John Deere Journey, a unique for-profit coffee-table corporate history book that embedded the company’s four core values.