John Flesher

- Own Marketo instance of over 1.25 million records for BlueJeans globally. - Responsible for the building, testing, monitoring, and optimization of multiple systems, programs, email nurtures, and scoring in Marketo. - Manage multiple tools/Marketo integrations (Lattice, Knak, Intercom, BlueJeans Product, and custom APIs) - Lead and oversee agency infrastructure projects (database hygiene/deletions, program structure, CRM integration, etc.) - Train and support extended marketing teams (Programs, Digital, Field Marketing, PR, and Partner) within Marketo and other marketing tools to ensure best practices. - Create and edit program templates to enable marketing team to better execute campaigns more efficiently. - Build and monitor reporting of Marketing KPIs, including campaign performance (email/advertising/program effectiveness, lead lifecycle, leads to goal), company’s pipeline and revenue attribution. - Work closely with SalesOps to develop a closed-loop feedback process that provides insight into the effectiveness of marketing processes for better lead routing and qualifications. - Collaborated with other functional groups (Sales Operations and Business Operations) to achieve business objectives.

- Manage global day-to-day operations between business systems (Marketo, SFDC, Demandbase, etc.) - Help assess and implement new systems/tools to improve Demand Gen and Go-To-Market functions - Responsible for monitoring and maintaining data quality within marketing database - Own creation of SFDC campaigns to enable reporting on key business metrics (leads, opportunities, revenue and ROI) - Analyze and report on campaign performance, communicate results and provide/implement recommendations for improvement - Collaborate with Sales Operations to ensure aligned processes, reporting, database segmentation and accurate handoff of Marketing Qualified Leads

- Execute marketing campaigns and media plans in cooperation with the marketing team. - Manage and drive lead generation and customer awareness through digital marketing activities including development of eblasts, digital advertising, webinars, and Google Adwords. - Gather metrics to analyze the effectiveness of marketing campaigns. - Lead implementation of Marketo Marketing software and Salesforce integration. - Project managing content creation, creative development, delivery and deployment to ensure the timely delivery and completion of marketing assets internally and with third party vendors. - Partner with Product Management to develop, implement and track brand-consistent marketing collateral across all six (6) product lines for ProteinSimple as well as new product launches. - Manage updates and improvements to company website and online store.

- Coordinated effort for redesign of company website – www.flesher.com - Oversee social media presence for company on Facebook, LinkedIn, etc. - Source new marketing candidates and follow up leads to increase talent pool for company. - Conduct research and competitive analysis for clients. - Assist with all outbound and inbound marketing projects. Monthly reporting as needed. - Lead effort to improve company processes, IT/tools, platforms and resources.

- Assisted PlayStation All-Stars Battle Royale team with various marketing projects - Conducted franchise research for action adventure games - Helped First Party Games team and Events team streamline event planning process - Worked with Retail Team to drive consumers to pre-order - Generated key assets: screen shots, game footage, visual renders, sizzle videos, and b-roll - Assisted in preparation and onsite support for sales meetings, trade shows, press events and consumer launch events; served as specialist about competitive products within the product category - Collected and analyzed market data to measure effectiveness of marketing activities

- Developed/implemented PlayPack marketing campaign to increase subscriptions and spread awareness - Hosted ‘Multiplayer Madness’ events, created schedule with games and social copy, interacted and played with community - Created social media calendar with prepared messages for upcoming events and promotions. Monitored/responded via Facebook, Twitter, etc. - Moderated ‘live chats’ with social media manager, participated in events during chat and sent important questions from fans to manager to answer during chats - Responsible for researching, responding and entering review requests from Editors and press/media - Managed and fulfilled promotions/prize programs - Assisted with trade show preparation (PAX and E3) and served booth duty /demos at PAX - Created screenshots and video of gameplay for use in various marketing efforts - Assisted in Quality Assurance testing with new products and updates such as parental control, privacy settings, wireless controller, and tablet application - Acted as customer service representative when department needed assistance responding to increase of customer support requests - Assisted in company/product launch in UK as well as OnLive Desktop in US

Marketing Major